Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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- Company information (34)7.979%
- Industry information (29)6.969%
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-20 of 20)Companies can't remove reviews or game the system. Here's why
March 04, 2024
Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.
- HubSpot Integration
- Comprehensive report
- Bombora score helps to identify targets easier
- Historical Data
- Dashboard
- Less time to add the Keywords
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.
- Provides data in real time
- User friendly platform
- Broad categories to choose from
- Reports are easy to run and view
- More data on the person searching
- Other languages except English
- Some functionalities are a little complex to navigate
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
Helps to identify potential buyers based on website queries on popular search engines. We use it to prospect into accounts that are in the market to buy our software.
- Identifies accounts who have intent to buy our software
- Integrates with SF
- Ability to cluster keywords together
- Would like to see individual user data instead of just account data
- Would like to use own keywords instead of keywords from a pick list
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.
- Finding topics that are surging within accounts.
- This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.
December 15, 2022
Great Intent tool to enhance your pipeline
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
- Intent Scores by Topic
- Intent Scores by Location
- Scores Summary
- Location wise intent scoring
- Validation of data with third party
December 13, 2022
Bombora Rewiew
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more specifically reference pain points they're incurring. This helps improve conversion on our outreach, and also highlights potential clients we otherwise would not have exposure to.
- Give us insights into potential client pain points
- Give us insights into new clients not previously on our radar
- Systematically delivering intel to us on a weekly basis
- Integration into CRM system
- Adding a plug-in so when we land on a website we can see how interested a company is in our type of services
- Better insights into who is searching for keywords (Senior Executive vs. Intern)
December 13, 2022
Great for Account Planning
We use Bombora to help Sales Reps understand where to focus their time and energy each week. They get their Bombora report at the beginning of each week that takes some of the guess work out of prospecting.
- Easy to use user interface makes it easy for reps to use.
- Drills down to geographic location
- Ability to choose recurring reports for target accounts
- Hard to know when columns for the Comprehensive report are chosen (people always miss this)
- Better GTM tools (great for account planning, but not as good for GTM planning)
December 09, 2022
Bombora delivers time and again
Bombora is embedded into our tech stack, it is an always on tool that is being used to maximise the Sales fed, marketing generated enquiries
- Helps identify genuine enquiries
- Trusted qualified traffic enquiries
- Highlights who should be contacted and why
- Continual review of Bombora sources
- Proactive feeds / alerts to save time
- De-duplication of enquiries
- Hot spot by language
December 05, 2022
Excellent for intent topics
We use ABM approach so it is important to know what the current/potential customers are searching for. Bombora gives the intent topics most searched or read to help us understand what customers want and adapt our campaign as per the need. There is a big list of topics we can get, search words, websites visited which is really useful to create our own insights and reports.
- intent topics
- websites visited by customers
- frequency of visit to websites
- Real time alerts against a list of customers if they search for a particular topic or listed topics
September 08, 2022
Taking the guesswork out of marketing
Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
- Historical analysis of specific accounts to identify trends
- Integration with advertising platforms
- Custom reporting and insights
- More webinars, learning material to get people up to speed
- Saving boards is currently not intuitive and quite confusing to be honest
- The industry classification isn't the most accurate
September 07, 2022
The best and most accurate data intent software!
We utilize Bombora for our ABM campaigns. The business problem Bombora addresses are that it helps us sift through target accounts that we should chase and/or get in contact with.
- Topic Keyword List is Massive.
- Targeted Accounts are Accurate.
- Surge Reports populate quickly.
- The user dashboard is confusing- Keep everything on one page.
- List more industries.
- Improve Threshold Toggle.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
Bombora has helped us gather data on intents for our sales and marketing team. We get clean data for our Hubspot instance and can make sure we know who we are dealing with when sales get to connect with them. We were able to set up our ideal customer profile and parameters around the company size, intent topics, and geographic location.
- Clean data.
- Constant updates.
- great hubspot integration.
- Easy to implement.
- Very expensive - needs better packages.
- Not easily pausable.
- Needs better latin america data.
September 07, 2022
Bombora - Next Level Intent Data.
Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.
- Ordering companies in a given vertical by magnitude of interest.
- Showing what kind of terms are actually being searched by companies.
- Giving users confidence that their outreach isn't falling on deaf ears.
- More search terms.
- More guidance specifically for sales teams (not just marketing).
- Better explanation of how intent is actually calculated.
I used Bombora to build audiences in LinkedIn and Display campaigns. We send them our prerequisites like age, job title, and company, and they build audiences that connect with these tools. Not only that, but they also review the built audiences to understand if we are achieving the goals we seek or if we need to improve.
- Build audience
- Find prospects
- Find search interest
- Improve accuracy for the Latin American market
- Have a self-service platform
- More integration with other tools
August 31, 2022
Bombora's Intent Data Fuels Marketing Campaign Creation
I use Bombora intent data to determine what key topics are important to our customers and then create fresh content on those topics.
- Very easy to use
- Processes custom lists quickly
- Reliable weekly automatic reports
- If there was a way to provide context to the keyword term that is being searched, that would be helpful.
August 31, 2022
When It Comes To Aligning Sales Insights + Marketing Intelligence, Bombora is leading the way~
Bombora has enabled us to have much more granular intent search behavior amongst the accounts that our Sales teams prospect into. This intent information is shared with Sales so that it aligns both the marketing intelligence + their front-end sales insights in order to paint a better picture of what may be happening in their accounts.
- Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
- The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
- I can't think of any other functions right now, as our suggestions have recently been implemented.
August 25, 2022
Bombora Review
Account research, opportunity development and alignment
- Research
- Near real-time info
- account development
- Report Delivery
- More info on what activity resulted the +/- in surge score
August 24, 2022
Good Starter Tool
We use Bombora to understand what topics are surging with target accounts. Our sales reps have access to this info so they can perform outreach. We also use Bombora in our LinkedIn paid social campaigns to target net new accounts.
- Provide list of surging topics.
- Lists automatically update each week.
- Integration into Marketo.
- A full blown ABM solution to layer in would be great.
October 31, 2019
Great tool to get started with ABM
We used Bombora's Surge Score software to measure the buying intent of prospect accounts. We are 100% account-based for marketing and sales. Bombora's plugin in Crunchbase really helped us gather good data around our target accounts. It was great and convenient to have it right within Crunchbase as well. It was not a perfect tool (part of the reason we switched), but it did pretty well. It was great for our crawl, walk, run approach to shifting to ABM.
- Great integration in Crunchbase.
- Good surging intent data.
- Good search categories for standard business segments and industries (though not the best for ours which is not standard).
- We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
- I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
- The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
October 25, 2017
Reliable, Affordable Intent Data
I use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.
- The UI is comprehensive and easy to use
- The Client Success team is fantastic
- The technology runs on hard data
- Cheaper than competitors
- The surging data is at the company level, not individual level, which can be misleading for larger target accounts
- The data only refreshes once per week
- You can not see how companies trend over time past week-over-week