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DemandTools

DemandTools

Overview

What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

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Recent Reviews

TrustRadius Insights

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/demandtools/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Cloudingo?

Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

What is Dataloader.io?

Dataloader.io delivers a cloud based solution to import and export information from Salesforce.

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Product Demos

DemandTools Demo

YouTube

DemandTools from CRMFusion

YouTube
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Product Details

What is DemandTools?

DemandTools is a data quality platform that aims to ensure data remains a valuable asset.

DemandTools helps users manage CRM data in minutes, not months, so that they have accurate, report-ready data that can be trusted, enabling users to market, sell, and support more effectively.

By fixing common data problems, automating data quality routines, and working within specific processes and customizations, DemandTools is designed to give stakeholders reliable data and insights, encourages CRM end-user adoption, and provide cleaner data with less effort.

DemandTools has 13 modules to make it a versatile and adaptive data quality solution for CRM.

Data Quality Assessment
Understand how strong or weak data is and know where to focus remediation efforts.
Module: Assess
Duplicate Management
Detect, eliminate, and prevent duplicate records from misleading sales and marketing teams and causing friction in the customer journey.
Modules: Dedupe, Convert, DupeBlocker, PeopleImport, Match
Data Migration Management
Maintain data integrity while moving data into and out of Salesforce.
Modules: Import, Export, Delete, PeopleImport, Match
Standardization, mass modification, and business insights
Apply record changes en masse and standardize data to get trustworthy insights in every report.
Modules: Modify, Tune, Reassign
Email Verification
Verify email addresses in CRM to keep communication flowing with customers.
Module: Verify

DemandTools Features

  • Supported: Data Quality Assessment
  • Supported: Duplicate Management
  • Supported: Data Migration Management
  • Supported: Data Standardization and Mass Modification
  • Supported: Record Ownership Management
  • Supported: Mass Lead Conversion
  • Supported: Email Verification

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

DemandTools Video

For more than 20 years, DemandTools has earned a reputation of being the most trusted and dependable set of tools for Salesforce data managers. In fact, it's ranked by G2 Crowd as the #1 data tool based on market presence and satisfaction–and 94% of our reviews are 4 or 5 sta...
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DemandTools Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo

DemandTools Downloadables

Frequently Asked Questions

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Cloudingo and Experian Address Validation are common alternatives for DemandTools.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of DemandTools are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly regarded for its ability to efficiently clean up Salesforce data, preventing the accumulation of junk data in the system. While it may require some initial research to learn how to utilize all its features correctly, DemandTools proves to be a powerful tool for cleaning up messy Salesforce databases.

DemandTools allows users to manipulate large volumes of data quickly and easily, enabling them to save scenarios for different departments and teams. This makes it an invaluable tool for various tasks such as imports, data cleanup, field updates, and targeted marketing data updates. Users rely on DemandTools for managing duplicates on accounts and contacts, converting leads, updating account and contact information, and efficiently transferring data between team members.

One significant advantage of DemandTools is its ability to enable operations teams to make large-scale changes to Salesforce in real-time, creating a more agile company environment. The tool excels at locating and merging duplicate records within Salesforce, as well as updating batches of records simultaneously. Additionally, DemandTools empowers users to format data in Salesforce for intelligent call routing and enhance data for sales and customer success teams.

Administrators find DemandTools indispensable for performing database updates, de-duping scripts, and utilizing scheduled batch functionality. It is leveraged by various departments like Technology and Admissions to effectively de-dupe contacts, accounts, and opportunities. The flexibility of DemandTools with its powerful filtering options plays a crucial role in removing duplicates, ensuring complete records, and facilitating mass movement of data. Overall, users appreciate the power of DemandTools in improving data quality within Salesforce databases.

Powerful and straightforward tool for data maintenance: Users have found DemandTools to be a powerful and straightforward tool for their data maintenance needs. Many reviewers stated that it provides solutions for all their data maintenance requirements, making it an invaluable tool that saves them hours of valuable time on a daily basis.

Customizable scenarios and queries for efficient duplicate search: The ability to fully customize scenarios and queries in DemandTools has been highly appreciated by users. This feature allows them to search for potential duplicates more efficiently, resulting in a streamlined process. Some users mentioned the helpfulness of being able to define the data they want to keep on the resulting record after merging duplicates.

Find/Report IDs feature for easy data searching: Users have praised the Find/Report IDs feature in DemandTools, which has made searching for specific data much easier and saved them significant time. They have also found this feature invaluable when cross-checking external data with internal data.

Confusing and Non-Intuitive User Interface: Some users have expressed frustration with the confusing and non-intuitive user interface of DemandTools, making it difficult to navigate through the modules and perform tasks efficiently. Multiple reviewers have mentioned a learning curve associated with using the software.

Lack of MAC Support and Sub-par Dynamics Integration: Users have expressed dissatisfaction with the lack of support for MAC operating systems and find the user interface complex and difficult to navigate. Additionally, they mention that the software's support for Dynamics is sub-par, leading to a lack of strong relationship with the support team.

Outdated User Interface and Limited Flexibility in Tune Results: Several users find DemandTools' user interface outdated and in need of a refresh. They also desire more flexibility in displaying Tune results, suggesting that improvements should be made in these areas for a better user experience.

Users commonly recommend the following for BeanFlumper:

  1. Utilize the free version: Many users suggest using the free version of BeanFlumper as it provides most of the necessary features without requiring a purchase.

  2. Run the software on your own system: Users advise against using the cloud version of BeanFlumper due to potential lagging issues. They recommend installing and running the software on your own system for a smoother experience.

  3. Consider purchasing for larger businesses: Some users believe that BeanFlumper is more suitable and valuable for larger companies with over 500 employees. They suggest considering a purchase if your business falls into this category, as it may better meet the specific needs of larger organizations.

These recommendations aim to help users make informed decisions about utilizing the free version, avoiding potential lag issues, and determining whether BeanFlumper is suitable for their company size.

Attribute Ratings

Reviews

(26-50 of 114)
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November 24, 2020

Demandtools for NGO's

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandtools and the Single Table Dedupe Tool helps us to find and merge duplicate contacts in our CRM system. For a NGO like us it is especially important that we have have a well managed and clean database. Besides the standard Salesforce Matching and DeDuplication rules we find DemandTools a valuable addition to our data management process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been using DT for over 7 years now, used it in my previous org then recommended it for my current org too.
It is being used by various departments IT, Sales Operations & to some extent by Marketing too.
DemandTools addresses multiple data issues for our org like- duplicity, inconsistency, bulk merging, lead conversion, ownership reassignment etc. It is the most robust tool when it comes to deduplication of data.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is probably the most important time saving tool used by our Marketing Department to interact with our database (Salesforce). Not only does it save us a lot of time, but we are really empowered and incentivised to care about the quality of our data and given the tools to really optimise and drive maximum impact.
Tina Blankenship | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is mostly used by our Marketing Department. DemandTools has significantly improved our internal process of converting leads to current client accounts. We're also able to use DemandTools to dedupe, as we see a lot of duplicates created by a lead using a generic email address in addition to their work email. Find/Report IDs is often used daily to bump our event lists up against our database to find existing leads/contacts.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use DemandTools to modify Salesforce Data in bulk.
The functionality is theoretically great. Unfortunately, we get a LOT of timeouts errors so many of our jobs have to be run over and over to get finalized results.

For duplicate checking, it would be better if you could write more detailed logic as to what values in each record can be kept. Right now, it is all or nothing.

Some of its data cleaning tools are pretty cool - address/phone checks. The ability to clean up capitalizations, etc.
November 20, 2020

Happy overall

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Demandtools to upload and validate information in our Marketing and Sales Opps departments. It's mainly used to update the status on accounts and contacts, upload leads to campaigns, or mass delete contacts or accounts created by mistake.
November 20, 2020

A tool that just works

Sam Sweeney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It allows us, as an operations team, to make large scale changes to Salesforce on the fly. We are a more agile company because of DemandTools. I would say we use DT on a daily basis to solve for data issues, append records, and manage territories.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is being used in several ways at iCIMS:
  • Auto-Converting Leads on a scheduled basis.
  • Re-assigning Lead Ownership on a scheduled basis.
  • Used by Data Steward team to format/normalize data.
  • Used by Data Steward team to insert/update data.
These use cases of DemandTools cleanse the data within the iCIMS Salesforce instance on an ongoing basis.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My organization integrates DemandTools with our CRM, Salesforce, to help promote data hygiene and to keep our records up to date. PeopleImport allows me to easily upload new contacts into my org's database and map data to all of our standard and custom fields. MassImpact scenarios work to update field values based on custom scenarios I've created, and Lead Conversion and De-Duplication scenarios ensure a high degree of data integrity to provide my end users with a streamlined experience, and less hassle for me as a CRM adminstrator.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We leverage DemandTools to perform bulk data operations like de-duplication, mass update, and mass reassignment. Our sales operations team makes extensive use of the tool because it has much more customization and functionality compared to other tools. We use it to dedupe our lead and contact databases to make sure our marketing automation syncs accurately and correctly notifies the correct party. We also use it to deduplicate our accounts and sometimes leverage it to merge records that don't have native merging available in SFDC. Also, since it has the ability to pull in fields from related objects, we can easily manipulate our data to stay organized.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use DemandTools mainly for the deduplication tools available. Our team that manages SF uses it but also we have trained other users in certain departments to use the suite for deduplication and file loading.
Brian Degon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As an organization, we use almost every feature of DemandTools on a daily basis. My personal use involves frequent data manipulation using MassImpact, MassEffect, and FIndIDs. I also use it to seed test data between Salesforce environments and do ad-hoc object backups using the BulkBackup. It is honestly difficult to cover all the use cases in only 200 words, but recently we had to change a number of tasks "Assigned to" values, as well as "Assigned to" values on a related custom object. MassImpact makes this easy and efficient by letting me preview the changes before loading and giving me the option to only edit changed records; this is especially helpful in a very active and highly automated SF org because many bulk loads/edits involve record locks and timeouts. And validation rules sometimes get in the way of data cleansing, so being able to quickly re-run failed records while the rule is temporarily deactivated (or making mass changes to address the validation) is awesome. DemandTools defaults to offering all fields on related lookup when working with a single object. It is also the simplest way I have found to restore large batches of deleted records without having to reload them, which is critical when there are deleted related records or data that can only be retrieved from the original record.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use DemandTools to export and import data into our Salesforce instance. The pharma space is changing all the time, which requires consistent updates to Salesforce. DemandTools makes this process simple and straightforward for me. We use DemandTools across our entire commercial organization and it is the backbone of our data strategy.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is a very helpful tool. We are using this tool to fetch matching records from SFDC. Besides this, we also use it to find duplicates and contacts from SFDC. The purpose of using this tool is that it gives us the desired output with which we can customize each and every field. It helps us to overcome the limitations of the inbuilt feature of SFDC.
Poornima Soni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
A must buy product. I am getting hands-on experience and getting the implementation done for our organization data. Overall, great support from demand generation and the Support Team. I am working on a few projects with the help of DemandTool like mass impact/effect, dedup, in-house data matching, and so on, which is way easier with your team.
  • The most loving part is: the training and enablement program, which they conduct for everybody.
  • Friendly tool and helps different teams like Marketing, Sales, and Operations maintain the data hygiene, which actually keeps us up to market standards.
  • It is always helpful for quarterly review when we need to revisit our data and required cleansing/entering new information in our system to maintain live information up to the standard.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My team mostly uses DemandTools to mass update records in our database. Using this tool allows us to update hundreds of records in seconds rather than minutes or hours when we were manually updating records one at a time.

It has decreased manual entry time in our Member Services area allowing agents and management to spend more time on core functions and less time on data entry. The speed of DemandTools has also improved our data integrity as records are updated faster and manual entry errors are avoided.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have two users (myself in Sales Ops and my counterpart in Marketing Ops). We have several MassImpact scenarios for parent-child account ownership assignment (child account owner = parent account owner unless meets exception criteria), stage date backdating (if the date field is blank but the following date field is not, apply following date to date field), and lead/contact title normalization (ex. Dir Rev Cycle, Director Revenue Cycle, and Director RCM all set to Director Rev Cycle). We have a lead to account mapping scenario (does not merge leads to accounts, identifies matches, and updates a field on the lead record so we can map unconverted leads to target accounts). Lastly, I use MassEffect for a weekly update of a custom object (aggregates field values from child records and updates parent record) as well as other ad hoc mass updates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is used by our organization to generate spreadsheet reports and update/delete records in our Salesforce instance. It is primarily used by the CRM Administrators in the IT department who handle user cases on a day to day basis, and DemandTools is a robust tool that makes responding to these tasks easier and quicker than it would be through other tools.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently, the Revenue Operations team uses Demand Tools. We use it mostly for data imports and exports. The ability to merge values with existing values already in Salesforce is a lifesaver. Without this tool, performing data imports would take 100x longer.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our main use for DemandTools is for the single table deduplication. This is extremely helpful because our integrations with Salesforce push data into the system based on email being the key indicator or a currently existing account. Because so many students use several emails, we end up with A LOT of duplicate records and need an easy way to merge them quickly. We use this tool on a daily basis and it's been an excellent product.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While the data dedupe portions are used company wide, we mainly use the tool in the SF admin roles. It has simplified data uploads and corrections for us, as well as data downloads for reports and analysis. We also use it for the people import function when we have lists from sales people to upload.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used within the IT group mainly for updating Salesforce record (PowerGrid) and deduplicating.

We have mainly been running Salesforce with a single admin which leaves limited time to import data, dedupe, reassign ownership, etc. We have found that DemandTools has allowed us to perform these tasks in significantly less time than the manual tools Salesforce provides.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use DemandTools to manipulate data in our Salesforce environment. We primarily use Mass Impact and Mass Effect, in order to update a large number of records at once. Working in Higher Education, our data is changing all the time and sometimes Salesforce automations just can't be done the way we need them, requiring a manual update. We also have many different programs at our institution, requiring different populations of records to be coded differently. So, rather than make our data entry team work tirelessly updating hundreds or thousands (sometimes hundreds of thousands) of records, we use DemandTools to do it for them.

Our department -- Enrollment Management Services -- currently is the only department of the organization that uses DemandTools, but that's because we're the system administrators of our Salesforce environment.
July 02, 2020

A Game Changer!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
DemandTools is a critical tool for our organization and we would be lost without it. Our membership department uses DemandTools on a weekly basis to verify addresses, duplicate records and to update our Salesforce based association management system (AMS). It's very powerful tool that helps me do my job easier! I'm eager to learn about the other modules to see how I can implement them and make my data life easier. Validity does offer a non-profit discount which is great for those that qualify.
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