HCL Unica Reviews

52 Ratings
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Score 8.4 out of 100

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Anonymous | TrustRadius Reviewer
May 07, 2014

After 4 years, still not convinced ...

Score 4 out of 10
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Implementation Rating

6
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart.

- The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process.
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About HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

Has featureEnd-to-end campaign management
Has featureCampaign measurement and reporting
Has featureDeeper customer relationships

HCL Unica Screenshots

HCL Unica Integrations

Aprimo, Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Competitors

HCL Unica Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

HCL Unica Technical Details

Operating Systems: Unspecified
Mobile Application:No