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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(1-25 of 169)
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April 29, 2023

Not recommend

Score 1 out of 10
Vetted Review
Verified User
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not many smart options to manipulate incoming data to Qualtrics. Reporting is absurd in my opinion. Trying to figure out why Qualtrics decides to do something to the data is a dead end. Very hard to use both from devs and sys admins. Not to mention the average responsible company guy that they would put in charge to manage these surveys. Most definitely wouldn't recommend. I've used much easier tools that can do pretty much the same.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics for research purposes (surveys, etc.) and also for customer satisfaction, internal communications and satisfaction, and event registrations. We've had interns apply using Qualtrics survey, and various other uses over the years. As a research tool, the surveys are better than other software available and provide the validity and anonymity we need to adhere to our university's institutional review board standards.
January 07, 2023

Qualtrics CoreXM Review

Score 2 out of 10
Vetted Review
Verified User
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my opinion, they didn’t understand basic IT concepts like « How to do rest API » or what is the acceptable json format. In my opinion, they don’t respect the json standard. In my experience, you can ask from 2 different places the same data, and the output isn’t structure the same way. The json structure change.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we also use it for educational purposes to help our clients recall concepts learned in our programs. From the feedback we receive, it has helped us evaluate the success of program outcomes and improve our future programs. We also use it as an evaluation tool for our facilitators, new hires, etc.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's tastes and needs in various ways, thus ensuring that the company's style and design meet everyone's needs. The statistics and analysis provided have served us well for statistical analysis fostering success.
Kevin Bone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice of our customers through satisfaction surveys and other customer engagement studies. We have also used it to gauge customer preference in health plan coverage design via conjoint surveys. This helps us zero in on which coverage features are most important to the greatest number of our customers. We have also use Qualtrics CoreXM to reach out to former customers to better understand why they left us and - more importantly - what we could have done to make them what to stay. This too has been helpful in designing and modifying our insurance product offerings. We have also used it to measure our Net Promoter Score over time. Qualtrics CoreXM is versatile, easy to use, scalable, and robust. Plus the online self-help tools are great, as is the live support team. We have had several licenses for the Qualtrics application for over 10 years now (I think - perhaps longer). It is a great tool that can be used in so many ways - only limited by your imagination.
June 03, 2021

Qualtrics is great

Score 9 out of 10
Vetted Review
Verified User
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they work with. We are adding a use case now to allow real time feedback for our stores to communicate operational opportunities as well. This will streamline the response time.
Score 8 out of 10
Vetted Review
Verified User
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement various methodologies and extract information from survey takers. We also use it for internal projects as well as employee feedback tracking.
Corinne Gibson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is a relatively new software for our company. I've been with the company for two years and the initial account was set up by a consumer insights department which no longer exists within the company. Today, we still use the research suite to conduct market research and to monitor internal employee feedback; however, it is now the responsibility of one person in product marketing instead of the responsibility of an entire consumer insights department.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use of Qualtrics multiple times to purchase consumer responses for the sake of market research, where their staff was very helpful in ensuring the responses were high quality.
Kristyn Cole | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At Adecco, we use Qualtrics to conduct surveys and use the surveys in reports. Our company uses Qualtrics in a big way 2 times a year. We do a company survey on how working at Adecco is, culturally, pay, etc. The survey results are used so that the company can gauge where the associates are at mentally, and use it to make things better to retain more people.
Jared Hansen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics was used by most professors in my department for data collection, especially as it pertained to surveys. Many of my classes and academic work involved designing a survey that would then be distributed via Qualtrics, which is the industry leader for easy, well-designed surveys. Data collection and analysis were simple, intuitive, and easily exported for other tools such as SPSS.
Stephanie Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used by various departments and entities within my educational organization. The way my department implements Qualtrics varies from how others use it across the university system. For my department it addressed the problem of anonymous data collection with highly customizable interfaces and a variety of question types to appeal to a broad demographic. I am able to create surveys that are interesting to students while maintaining confidentiality. Qualtrics data analysis is quick and easy to understand.
Jenna Montgomery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics internally (to learn more about our employees) and externally (to learn more about our donors). It has been incorporated into our employee review process and is also used to gather feedback on policies within the company. Our marketing and fundraising department has incorporated the software in their campaigns to gather insights from our donors.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics allows for the creation of surveys which are then analyzed for trends. Responses are transferred to SPSS, Excel, and other programs in order to further analyze data in order to make decisions in line with feedback from both internal and external stakeholders. Qualtrics allows for employees to edit surveys and edit how the responses are disseminated.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to gather student feedback on course offerings or to gather instructor feedback on questions concerning department planning. I have also used it to gather feedback on pedagogy, especially for online courses. I would say I use it once every 2 months or so.
October 25, 2019

Qualtrics Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics across the organization in different ways. Our main use of it is customer and market research. We send surveys to our customers and prospects by using the Qualtrics email tool, through an automated Salesforce integration, by posting on social and embedding in our Marketo emails. However, we also use it for internal uses: internal surveys on a project and department effectiveness, employee preferences and to RSVP for events.
Joshua Melder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work as part of a small-scale business team that provides process audits and recommendations to customers. We utilize Qualtrics for a variety of productivity uses - but primarily deliver client pre-work questionnaires, on-site follow-ups, and post-audit surveys. Qualtrics is one of many survey-based tools that our team has used to better our understanding for client engagements. Our team has enjoyed both the user-friendly interface and the flexibility of the platform to fit our own team standards and templates. Qualtrics offers an extensive array of customization tools while leveraging best-in-class features for the modern business. There are many administrative departments within our organization that utilize Qualtrics for business developmental services. Templates can be saved, copied, and edited by a variety of users in order to maximize efficiencies for completing surveys quickly.
March 27, 2019

Stellar System

Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used across our campus by faculty, staff, research assistants and student employees. We not only use this as a top-like survey tool, we often use this in place of using forms.
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