What users are saying about
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Top Rated
1112 Ratings
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Top Rated
25 Ratings

Google Ads

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Top Rated
1112 Ratings
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Score 8 out of 100

RollWorks

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Top Rated
25 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • RollWorks is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Online Training

Likelihood to Recommend

7.3

Google Ads

73%
111 Ratings
7.9

RollWorks

79%
22 Ratings

Likelihood to Renew

8.0

Google Ads

80%
21 Ratings
10.0

RollWorks

100%
1 Rating

Usability

2.1

Google Ads

21%
6 Ratings
10.0

RollWorks

100%
2 Ratings

Availability

Google Ads

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Performance

9.0

Google Ads

90%
2 Ratings
10.0

RollWorks

100%
1 Rating

Support Rating

1.0

Google Ads

10%
9 Ratings
8.1

RollWorks

81%
20 Ratings

Online Training

9.0

Google Ads

90%
1 Rating
10.0

RollWorks

100%
1 Rating

Implementation Rating

Google Ads

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Contract Terms and Pricing Model

Google Ads

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Product Scalability

Google Ads

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Likelihood to Recommend

Google Ads

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Aditya Rai | TrustRadius Reviewer

RollWorks

Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
Anonymous | TrustRadius Reviewer

Pros

Google Ads

  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Darien Chaffart | TrustRadius Reviewer

RollWorks

  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Jesse Fröhling | TrustRadius Reviewer

Cons

Google Ads

  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
Anonymous | TrustRadius Reviewer

RollWorks

  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$975 per month

Likelihood to Renew

Google Ads

Google Ads 8.0
Based on 21 answers
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
Lisa Morrell | TrustRadius Reviewer

Usability

Google Ads

Google Ads 2.1
Based on 6 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 2 answers
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
Lisa Morrell | TrustRadius Reviewer

Reliability and Availability

Google Ads

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
Lisa Morrell | TrustRadius Reviewer

Performance

Google Ads

Google Ads 9.0
Based on 2 answers
No answer on this topic is available.

RollWorks

RollWorks 10.0
Based on 1 answer
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
Lisa Morrell | TrustRadius Reviewer

Support Rating

Google Ads

Google Ads 1.0
Based on 9 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

RollWorks

RollWorks 8.1
Based on 20 answers
My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.
Charlie Riley | TrustRadius Reviewer

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
Lisa Morrell | TrustRadius Reviewer

Implementation Rating

Google Ads

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
Lisa Morrell | TrustRadius Reviewer

Alternatives Considered

Google Ads

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Phil Parrish | TrustRadius Reviewer

RollWorks

RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Google Ads

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
No, everything was very flexible.
Lisa Morrell | TrustRadius Reviewer

Scalability

Google Ads

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
Lisa Morrell | TrustRadius Reviewer

Return on Investment

Google Ads

  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
Lee L Kennedy | TrustRadius Reviewer

RollWorks

  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
Anonymous | TrustRadius Reviewer

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