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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Learn from top reviewers

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10
November 26, 2024
IncentivizedVetted ReviewVerified User
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection o...
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Verified user
Manager
Semrush10 years of experience

The most reliable tool for SEO and SEM

Rating: 9 out of 10
November 25, 2024
IncentivizedVetted ReviewVerified User
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic comin...
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Verified user
Director
Semrush3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us...
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Verified user
Employee
Semrush3 years of experience

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
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Verified user
Team Lead
Semrush6 years of experience

An SEO Specialist's Perspective

Rating: 10 out of 10
March 3, 2024
IncentivizedVetted ReviewVerified User
We use it for our Earned Media/SEO department specifically. We use it to perform keyword research and perform competitive analyses.
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Alanna Hawley
Strategist - Marketing
SEO Specialist
Atypical Digital
Semrush3 years of experience
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Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Integration with web analytics tools highest, with a score of 9.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 138)

Fantastic keyword research tool

Rating: 8 out of 10
Incentivized
June 08, 2018
Verified User
Analyst in Marketing
Financial Services Company, 1001-5000 employees
Vetted Review
Verified User
Semrush
1 year of experience
Use Cases and Deployment Scope
We use this platform in marketing to track organic performance of our websites. We also use it for competitive research and for keyword research for articles etc.
Pros
  • Track website performance - you can track your URL performance over time in terms of how well it's doing over time and compared to similar companies. This is really useful, especially if you are making changes to the website
  • Competitor research - I found it really useful for searching keywords or phrases our competitors show up for in organic and paid search results. We can also look at particular words to see how much competition there is or what keywords competitors use that we don't. It's a pretty versatile tool and so very useful
  • Keywords research - this functionality of the platform is quite extensive. I haven't used it all but what I found really informative is searching for words and phrases that are popular with high impressions and CTRs. I then use this information to compile reports on words to be used by our content writers
Cons
  • Same functionality in more than one location of the site - I found at least couple of different sections where I can perform keyword research. Whilst they both seem useful, I'm getting different results and struggling to see what the difference is between these sections.
  • There is just so much functionality! I feel like I'm really not using it all. What's missing is some clear indication as to what one should start with or some clearer guidelines/signposts explaining what each tool does and how it can be useful.
Likelihood to Recommend
SEMRush is really useful for keyword/phrase research, competitor research, website tracking.

Powerful keyword research, and growing feature list

Rating: 9 out of 10
Incentivized
April 11, 2018
JD
James Dilgul
Digital Marketing, Global Lead
BCA Research (Financial Services, 51-200 employees)
Vetted Review
Verified User
Semrush
4 years of experience
View profile
Use Cases and Deployment Scope
SEMRush is used as a way to perform In-depth keyword research. We use this for everything from building and expanding paid search campaigns, optimising copy on-page, and even in fleshing at information architecture of a website.
Pros
  • Keyword research
  • Backlink tracking
  • Domain authority tracking
Cons
  • User-friendly interface, but not simple enough for those with little to no understanding of digital marketing
  • You can't replace SEMRush branding on reports. Not too bad if your client side, but certainly could be an issue for brand conscious agencies
  • Managing and reporting keyword lists can be a little clunky
Likelihood to Recommend
SEMRush's key strength is in its keyword research. When I'm fleshing out campaigns and understanding the user behavior landscape, to inform metadata and optimising copy, SEMRush is nearly unparalleled. However, its clunky keyword list management and exporting features can make a saving, comparing, and sharing that research with stakeholders, is not as easy as it could be.

SEMrush is a great keyword tool

Rating: 10 out of 10
Incentivized
December 08, 2017
Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1-10 employees
Vetted Review
Verified User
Semrush
2 years of experience
Use Cases and Deployment Scope
We are an SEO agency and we use SEMrush a lot in our company. It helps us detect which keywords competitors are ranking on Google. This is priceless for many cases in the SEO industry. For example, when we are creating analysis for new clients we can often get very accurate competitor keyword data and give much better estimates for new potential clients.
Pros
  • It provides keyword data for your competitors
  • Historical data on bigger packages
  • Different keyword research process compared to other similar products
Cons
  • It's a bit pricey for bigger teams
  • Not product related, but they are a bit too aggressive in trying to upsell us on longer commitment
  • Overall, data is very good
Likelihood to Recommend
SEMrush is best suited when you don't know where to start with your keyword research process. You can type in the website of your competitor and it will tell you which keywords they are ranking in top 100 results. This will provide valuable information that you can then expand further with classic keyword research tools that expand the existing keyword lists. Overall, if you use SEMrush with other keyword tools in a forth and back manner you can get a lot of keyword data. If you use it properly it is a great tool.

SEMRush an indispensable tool for marketers

Rating: 8 out of 10
Incentivized
July 12, 2016
Use Cases and Deployment Scope
It is being used by the marketing department as a research tool for digital marketing for SEO positioning and SEM. It is also used for keyword research and tracking competitors.
Pros
  • Keyword research
  • SEM analysis
  • SERP reports
Cons
  • Creation of a PPP to keep track of reports and main tools
  • I think they should simplify the dashboard, or reorder the tools to not get lost in [all the] data
  • Information analysis subdomains
Likelihood to Recommend
SEMRush is a fundamental tool for the day to day of any digital marketer. It is one of the basics and [you] can not do without it. I see no reason not to use it, as it perfectly complements Google tools and others.

Any company that wants to know more about their payment media campaigns and that try to optimize the performance of their positioning strategies and campaigns, must use SEMRush.

Make fantastic advertising keywords.

Rating: 8 out of 10
June 03, 2022
Verified User
Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
Semrush
1 year of experience
Use Cases and Deployment Scope
We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that Semrush saves us time by providing us with all of the information we require for our daily tasks. It'd be as if we were working with our eyes closed if we didn't have it.
Pros
  • Keyword research
  • Backlink analytics
  • Technical site audit
Likelihood to Recommend
We utilize Semrush to do health checks on our own and on our clients' websites. This tells us how our sites rank for certain keywords and where we may make improvements to our site's SEO. It's also how we come up with keywords for sponsored advertising. These features alone are worth the price of the membership.
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