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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9.1
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration and Order processing highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(592)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(26-50 of 144)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify has a super user-friendly interface! It doesn't require any knowledge of coding or back-end writing. Love that anyone in our organization can use it without that special knowledge.
  • You can manually input products to sell easily, or you can import them which is great if you have a lengthy offering!
  • We love how professional the final quality of items look once they are posted. It is an intuitive app that helps adjust photography, cropping, and alignment for a cohesive and professional appearance.
  • You can't create sub-categories for your products which is a bummer if you have several items under one category of you product. This also makes it a bit more difficult for people to find what they are searching for if you have several items but can't sub categorize.
  • The URL isn't completely customizable which is an issue if you aren't embedding the app in your website or it bothers you that your brand may not look completely cohesive if re-directing to the shopify site.
  • You have to pay for the highest level of the app to get access to advance reporting. This isn't an issue if you are dealing with a relatively simple storefront and basic reporting.
June 07, 2021

Sell online easily.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify has a great support team and a great platform.
  • The interface makes the site easy to customize and make changes.
  • Allows you to not have to pay a developer to makes changes, etc.
  • They could have better templates that are provided up front.
  • Some customization requires coding to change.
  • If you are coding, there is the need to learn Shopify's language.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify is easy to set up and does not require a lot of work upfront.
  • The templated themes are awesome and look very clean and professional.
  • The support team is super helpful and can assist in almost any effort.
  • Shopify could be a little less code intensive for customizations.
  • The pricing is a bit high just compared to other platforms out there, but it definitely is better.
  • More solutions for non-eCommerce sites since they are wonderful to deal with.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integration with Facebook and other social platforms is fantastic.
  • Constant product improvements.
  • Great support team to help with product knowledge.
  • Cost of the custom templates is very high at $180 USD.
  • Affiliate platform integration is quite complicated.
  • Analytics system and forecasting need to be improved to calculate my expected monthly sales.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Built for online retail. Products are quick to load in if you have a spreadsheet and not too many products.
  • Quick setup of a website.
  • Low cost to try out, at least at first.
  • Shopify uses a plug in for every little function you want to add. It doesn't do even some very basic things you would expect out of the box. Almost everything needs a plugin.
  • Plugins can be costly and of inconsistent quality. The price seems low when you start building but then adds up quickly when you really start to try to bring a fully functional website to completion.
  • It is not easy to customize plug-ins to your needs and it takes a long time to review all the plugin options to figure out which one might actually serve your needs adequately.
  • Shopify was not very friendly for managing lots of products. If you get up over 400-500 it doesn't support them very well, at least not without hiring programmers and putting a lot more money into it.
Mitchell Terpstra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy setup for the un-tech-savvy.
  • Allows for contact info capture to build customer lists for later communications.
  • Allows for easy setup of promo code discounts.
  • Shopify charges a transaction fee if not using Shopify Payments
  • Additional features mean additional costs.
  • Other e-commerce options may provide greater inventory management features.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The Shopify platform has built-in templates which are offered either for free or for a price so that the look of a site can be customized. Even after choosing a template, the platform allows for a great deal of customization in terms of colors and the order of certain features on the page.
  • Even though Shopify is a subscription service, it has some very flexible options for stopping the service for specific lengths of time with varying permissions. For example, if a small business owner needs to step away from the business and not have the store "open', they can do so for up to 3 months at no cost as long as certain conditions have been met. These options are worth checking out especially for seasonal businesses.
  • The availability of the Shopify Partners program is also a great help for customers who might not have the knowledge or time to build the site themselves. For businesses that offer developer services, it is also a good way to help potential customers.
  • Shopify is affordable if you just need the basics for your store. However, once you start to customize it or try to add more features you can quickly find yourself paying additional monthly charges. While this good for the developers who invest time and effort to build apps for Shopify, it can leave businesses spending more than they intended or going without certain features.
  • While Shopify offers backup and restore options for sites if you need to leave the platform completely and return later, leaving the platform to move your data to another platform isn't very easy. This means that businesses need to think carefully about what they will need in the long term before committing their resources to Shopify.
  • On the ability to customize, Shopify has made great improvements in the selection of available themes and apps but the selection is nowhere near as diverse as other popular e-commerce platforms. So again as a business person, you need to carefully consider what your e-commerce roadmap looks like in terms of features and functionality. Shopify may be ideal to get most businesses started, but may not scale well as the business grows.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify makes it super easy to be able to list products.
  • Saved us time on developing site.
  • Monthly fee is much cheaper than building a full on website.
  • Could be better with some more options for customization.
  • Not have their own language.
  • Make it lower code for more customization.
Alan Bloxham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify has a great platform for integrating with Amazon and Shopify.
  • Shopify is an easy way to pass over the listings from there to Walmart.
  • Their integration tool with Walmart has some issues that need resolving.
  • The ability to have multi-pack fulfillment via Amazon for Shopify orders is way too complicated.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify is excellent with easy of setup for basic sites
  • It interfaces with virtually every other tool
  • They offer some really great startup capabilities like purchasing a URL, setting up email etc.
  • The customizations to the front end of the cart are somewhat limiting. I found myself wishing for more flexibility.
  • Their support is pretty good but it would be nice to have the options to call someone at startup on the lesser plans.
  • I dont like that they charge you a fee for every transaction. I have used other carts that do not charge a transaction fee.
Ashia Ackov | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The store layout is clear when it comes to uploading your products.
  • Inventory options, Shipping, Variant, and more are easily adjusted
  • Pricing has a feature that let's you adjust your price to see what your profit will be based on what you spent on the product. This is very handy, you can see your cost-per-item, the margin, and profit.
  • Themes are lacking.
  • Even when uploading your own themes, it is hard to adjust the background to fit instead of fill.
  • The Font! Needs a ton more options than the few available.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The platform is very easy to set up.
  • Very intuitive software.
  • Customer support is very helpful.
  • Customization can be difficult if it is more in depth, as you may need to code.
  • The price is a little steep compared to other platforms.
  • You have to learn the Shopify liquid language.
May 21, 2021

Shopify for ROI

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates well with Instagram Shopping API
  • Real-time reporting for website analytics and sales performance
  • Catalog grouping and reporting
  • Inventory customization and branded design
  • Conversion reporting from Facebook with the new iOS 14 updates could be improved
  • Experienced hassles with connecting the Facebook business page multiple times
  • Google Shopping integrations with tracking pixels have been glitchy at times
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to add new products with multiple images quickly with a very professional outcome.
  • Easy to create a new collection twice a year when we come out with new products.
  • Easy to keep pricing hidden from consumers and from retailers until they are approved for an account.
  • I wish the graphics were a bit easier to work with so I could resize and crop images from within the program.
  • I wish I didn't have to add coding from a professional to make my headers work seamlessly on all platforms.
  • I wish it was a little more of a "drag and drop" platform for moving and duplicating images
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great for starting a business online or moving one to online
  • Great with helping in marketing campaigns
  • Intuitive dashboard with several easy to understand metrics about sales and transactions
  • Shopify has had everything we have needed to move our business online!
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