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unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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TrustRadius Insights
TrustRadius Insights

Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    4.9
    49%
  • SEO tools (11)
    4.5
    45%
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Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
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Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.1
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Integrations

unbounce Competitors

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(161)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(26-49 of 49)
Companies can't remove reviews or game the system. Here's why
June 28, 2018

Won't go wrong with Unbounce

Verified User
Professional in Marketing
Publishing Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you need to be able to do it yourself Unbounce is the perfect platform to help. When IT resources in our department were overly committed to other things and Marketing was not able to have in-house landing pages built, it was the perfect solution for us. It allowed us to create our own pages quickly and easily when we were unable to build them otherwise. Since this point, we have moved the building over to marketing. It helps us stay brand consistent while also leaving IT time to handle other things.
June 21, 2018

Easy to use - no coding required

Verified User
Team Lead in Professional Services
Computer Software Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unbounce is a good tool for people who need to build landing pages but don't have the technical/development expertise to build landing pages using code. It takes little time to ramp up and learn the product which is a benefit. Additionally, if you are an agency that needs a tool to manage multiple clients' landing pages, Unbounce is well-suited for you. The biggest downside is page performance, but that can be sacrificed if you don't have the resources for coding landing pages in another system.
April 13, 2017

The Easiest Landing page builder there is

Gany Rodriguez | TrustRadius Reviewer
Gany Rodriguez
Demand Generation Manager
Curata (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unbounce is a good tool if you need a landing page created quickly. You do not need to be a designer to use it and you can make your pages stand out. It's not really needed if you have a dedicated team internally to work on pages for you.
April 05, 2017

Great for lead generation and high ROI on marketing campaigns

Hope Arent | TrustRadius Reviewer
Hope Arent
Director Of Marketing And Business Development
International Junior Golf Tour (Sports, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Anytime you need to have a campaign with a specific landing page to generate your leads, I honestly think unbounce is your best bet. It is easy to use, but looks very professional and the different templates are all optimized for different kind of conversions. You can connect the pages to Facebook or Adwords and then integrate with software so your leads go exactly where you want- it's great.
March 31, 2017

Unbounce review from a B2B marketer specializing in SaaS

Alex Chaidaroglou | TrustRadius Reviewer
Alex Chaidaroglou
Inbound Marketer / Growth Hacker
EPIGNOSIS / eLearning Solutions (E-Learning, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unbounce is ideal for those of us who had our fair share of building landing pages and don't want to handle much html or having to tailor our copy to our landing page. It's certainly for medium and advances users, as it has a small learning curve.
If you want to get your feet wet, you might be better off with a tool like Leadpages where most elements are already set up.

March 30, 2017

Unbounce for Healthcare Camnpaigns

Eric Kammer | TrustRadius Reviewer
Eric Kammer
Senior Digital Marketing Manager
Audigy Group (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Our online marketing campaigns all use unbounce. It is great for creative templates to share across our client base. Being able to use variant split testing is also a huge benefit for our team. It is easy to pick up and learn how to use. There are some higher level techniques that require additional research on implementing.
March 30, 2017

Unbounce - A Must Have Tool For Every Marketer

Chris Williams | TrustRadius Reviewer
Chris Williams
Director of Marketing
All Copy Products (Business Supplies and Equipment, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you do any PPC or inbound marketing then this will be a great tool for you. It will give you the ability to build different pages for each PPC campaign you do and the ability to track if it is performing or not. I would not suggest trying to make a website from this tool, I have seen some people try with different levels of success, but I feel you miss out on many tools from a real website.
March 30, 2017

Don't Unbounce off this page. It's useful.

Verified User
Strategist in Marketing
Management Consulting Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you need to create custom landing pages for paid search campaigns, events, or A/B testing, Unbounce is a great tool to use. If you are looking to create a content-rich website with multiple pages of custom content for your customers, I wouldn't use Unbounce. It's specialty is single landing pages for specific campaigns.
March 30, 2017

Instant landing page level-up

Josh Summerhays | TrustRadius Reviewer
Josh Summerhays
Marketing Director
Doba (Internet, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unbounce isn't an ideal solution for companies with sophisticated testing programs and audience targeting and high-level design capabilities. It's fantastic when you don't have a lot of engineering resources and you need to build out a portfolio of landing pages to support a paid search program or content marketing program.
March 30, 2017

Daily partner for your marketing campaigns

Tomas Kolafa | TrustRadius Reviewer
Tomas Kolafa
Co-Founder, Marketer
Growth Media Co (Computer Software, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
From a small business to SME, Unbounce does a great job building and managing landing pages for your marketing campaigns. If you are looking to build a landing page with no coding skills, go to Unbounce. Even a 6 year old can learn how to build a slick looking landing page.
March 29, 2017

Great testing tool

Stephen Schmalhofer | TrustRadius Reviewer
Stephen Schmalhofer
Partner
Haystack Partners (Venture Capital & Private Equity, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This is a great tool for marketing managers and analysts to prototype and test landing page copy, color, button placement, etc. It does not require developer resources so it is accessible for non-technical members of the team and saves a significant amount of time. Conversion rate testing is great. Credit card processing would be a nice addition.
March 29, 2017

Unbounce makes building landing pages quick and easy

Dan DiLorenzo | TrustRadius Reviewer
Dan DiLorenzo
Director of Digital Marketing | Accountex USA Marketing Director
Diversified Communications HQ (Media Production, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As a marketer, it allows me to quickly build out well designed campaigns without the support of web designer or developer. If you have access to these resources, I think Unbound might be less beneficial to you.
March 29, 2017

A great tool for the agency building landing pages for clients

Conrad O'Connell | TrustRadius Reviewer
Conrad O'Connell
Lead Consultant & Founder
91 Digital (Marketing and Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good for:
- Agencies working with lots of clients
- SMB looking for a easy to use platform
- Non-technical marketers who want pages up quickly
Bad for:
- Front-end design purists. You'll hate the code.
- Budget-aware small marketing teams
- Those that need very custom pages or forms



June 27, 2014

Unbounce is true to its name - I'm sticking with them

Jennifer Havice | TrustRadius Reviewer
Jennifer Havice
Website Copywriter and Online Marketing Strategist - Focus on Conversion Rate Optimization
Make Mention Media and Communications (Online Media, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Unbounce landing pages work especially well for those businesses that need an out of the box solution that doesn't require a team of developers. You can create beautiful and highly professional landing pages quickly using templates that are customizable. The question you need to ask yourself is "Do I have people on staff who can design and implement pages of this quality or does it make more sense to use a product such as this?"
June 10, 2014

A quick, easy and affordable way to build landing pages

Christopher Whalen | TrustRadius Reviewer
Christopher Whalen
Search Marketing Executive
Torchbox (Internet, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unbounce is well suited for PPC and marketing campaign landing pages. I don't think it's a great solution for long-term pages that will be part of your site permanently. I'd prefer to use my normal CMS to manage those. They offer a great discount to charities and nonprofits: all you have to do is ask! That was a major reason why my client signed up for it.
May 06, 2014

Build great, effective landing pages with Unbounce!

Jeremy Poore | TrustRadius Reviewer
Jeremy Poore
Director of Business Development
Connect First, Inc. (Telecommunications, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would ask: what are your plans for growth? If you are intending to implement a marketing automation software, Unbounce will no longer be necessary as the landing page feature should be included with marketing automation. In this case, Unbounce could serve as a temporary fix, but beware: if you set up a bunch of landing pages for assets that get sent via email to mailing lists, you may not want to turn off Unbounce when you switch to marketing automation. If you did, you'd lose any prospects that might have saved your email for later viewing.
April 22, 2014

Unbounce Review

Verified User
Program Manager in Marketing
Human Resources Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is great for providing ebooks, webinars or specific events. Especially if you aren't able to easily add or manipulate pages on your website.
April 16, 2014

Landing Pages for Dummies - Unbounce Saves the Day

Chris Dunne | TrustRadius Reviewer
Chris Dunne
Internet Marketing Manager
Prime Creative (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For any company that does significant direct marketing, Unbounce is an amazing tool. While we did have a small development team in house, it wasn't cost efficient to have them building landing page for marketing campaigns. With Unbounce, I was able to build the pages myself in minutes and get campaigns out the door at the drop of a hat. It is particularly valuable to those who re currently using Salesforce, Marketing Automation and Email tools as the integration is fantastic.
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