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unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    4.9
    49%
  • SEO tools (11)
    4.5
    45%
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Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
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Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.1
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(161)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(26-49 of 49)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Unbounce as a department. We use it to gain traction on our landing pages that we send via email. It addresses our problem of needing to create multiple landing pages daily in an easy and quick manner. One of the most helpful features is the ability to work as a team all under the same platform while keeping clients separate.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses Unbounce to create landing pages, primarily for paid search advertising. We run PPC campaigns on a variety of different keyword themes, and it's important for us to have customized landing pages that are more relevant to those specific themes. Unbounce makes it easy to maintain and manage these landing pages in one central location so that we can keep the design consistent with the rest of our branding.
Hope Arent | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use unbounce for landing pages for our marketing campaigns. We run junior golf tournaments across the country and have specific regions where we are hosting events. Our marketing campaigns are consistent with their discounts and offers, however there are different tournaments that will appeal to prospective customers in each of the locations. Unbounce allows us to easily change the landing page details to reflect this when we connect the landing pages to our ads focused on the different regions.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is being used by the marketing department and especially by those of us into performance marketing. It is used to drive signups, leads and opt ins. I have also used it for various clients across many industries.

It helps you build landing pages as you want them and it also has templates to start with and edit them to your liking.
Eric Kammer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use unbounce on 95% of all paid search campaigns. Our ads all route to custom landing pages that we've built using the unbounce platform. These landing pages experience frequent edits. We also split test the landing pages every 3-6 months to increase conversion rates. We run our campaigns all specifically for independent medical practices.
Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is being used in the marketing department to build landing pages for our PPC and inbound campaigns we develop. We have also used the platform internally for different events for employees to sign up for. It is only used in the marketing department in our company. It addresses the need to have high quality and high converting landing pages that we do not need to build directly into the website. It also has the advantage of the dashboard to track CTR and conversions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it for our client's paid search campaigns. We create unique landing pages for each of our ad groups, and sometimes each ad if we need to increase the quality score for the ads. We also use it for some of our in-house marketing to help promote events.

Josh Summerhays | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is used exclusively by the marketing department, though we create landing page assets to support sales and client services as well. Our company is resource-constrained when it comes to development and even marketing content creation, so Unbounce is a huge help for us to be able to put out well-composed landing pages that are on-brand and integrated with other tools in our marketing stack.
Tomas Kolafa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Unbounce to quickly and elegantly build landing pages for marketing campaigns or major web offerings. In order to do that, we don't need to hire web developer as Unbounce is super intuitive, offering a drag and drop system that any non-technical person can learn use.


March 29, 2017

Great testing tool

Stephen Schmalhofer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is an excellent tool to help prototype and test landing pages for paid, direct response marketing, especially via Facebook ads. It is easy to set up and priced well for any budget. It uses a simple WYSIWYG editor and can connect to custom URLs and URL extensions. The A/B testing feature is excellent as are their third party integrations.
Dan DiLorenzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is currently being used by my team that manages inbound marketing projects. We use Unbounce when our team needs to create landing pages for content marketing campaigns. Sometimes if we need additional design support we work with our in house web design team to create a page directly within WordPress, which hosts most of our websites.
Jess Davis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Unbounce for lead generation, as well as registration pages for our weekly events. It offers a great platform for designing, testing, and re-routing subscribers. What's more than that, Unbounce is constantly improving their platform with new features, which only makes use easier, and better for our customers.
Conrad O'Connell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Unbounce to build landing pages for clients in the real estate and accommodations industry. We build landing pages for 'giveaways' as well as landing pages for specific home listings as well as 'join our team' style agent recruitment landing pages. Unbounce is a good tool for making these types of pages and offers more options and flexibility than other services in terms of page design and layout. While they're not perhaps the fastest to add new features, they ones they do have work well. Connects with major email marketing tools easily which is a plus -- good support for tracking scripts to track results via Facebook Pixel or Google Analytics.
Samantha Ferguson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Unbounce so we can easily launch paid campaigns with new landing pages. We use it for everything from content promotion to SEM landing pages. It lets us move quickly and get tests out the door without having to rely on IT or another department for dev or technical implementations. It also lets our designers build a template once and then we can edit and revise without them taking time away from other important projects.
February 25, 2015

Unbelievable Unbounce

Marisa Feil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I started using Unbounce almost 2 years ago and can say that it has singlehandedly pushed my business to the next level of revenue and profitability. My conversion rates in some cases doubled and in some other cases increased 600%, astounding results from a product that is so easy to use. One of my favorite things about Unbounce is how it stores your leads in its system and allows you to easily export them to other apps. Probably the best thing about Unbounce is their customer service team, they are awesome!
Alexandra T. Greenhill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Unbounce has been fantastic tool that has allowed us non coding types to have the freedom to create landing pages for our users and modify them based on the analytics provided. It freed our developers and gave our marketing team super powers!
Robert Clarke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a Google Partner we run a lot of Pay Per Click campaigns on behalf of our clients. 50% of PPC is getting the "click" and 50% is getting the "conversion". Unbounce helps us convert visitors into leads and prospects, as we can easily create, test, and optimize landing pages that we can manage and measure for client success. It's easy to use, requires no coding or html expertise, and we can build landing pages independent from our client's website and thus IT and marketing departments.
Jennifer Havice | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using Unbounce over this past year with my own business as a lead generation tool. I have sent traffic directly to the page via a link and used it in conjunction with Facebook advertising. It has enabled me to affordably create highly professional and well converting landing pages.
Christopher Whalen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We recommended Unbounce to one of our clients to build landing pages for their recruitment process. It is just being used by me in the digital marketing team. It enabled us to build dedicated landing pages for the marketing campaign, stripping out navigation and unnecessary links to tighten up the top of the funnel. It also allowed us to operate independently from the client's existing CMS and create pages quickly and more easily.
Jeremy Poore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Unbounce for landing pages on our website. A/B Testing provides valuable insights as to which version of a landing page is more successful at generating leads. We first connected this to Zoho CRM and then after we switched to SalesForce, we pointed the form information there. Unbounce is primarily used by the Marketing Department which manages the Website. It is used to capture visitor information on gated content such as white papers, case studies and other assets.
April 22, 2014

Unbounce Review

Score 9 out of 10
Vetted Review
Verified User
We are currently using Unbounce for a variety of purposes including Google AdWords, eBook landing pages, co-promoter assessment requests forms and more.
Chris Dunne | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Unbounce to design professional landing pages for our Email marketing campaigns. Because our product was sold to various verticals, creating unique landing pages applicable to the targeted industry was essential in strong conversion rates. Unbounce allowed us to build these landing pages quickly and easily for every campaign we ran.
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