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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(51-71 of 71)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Dealing with brand manufacturers from all over the world, we receive product videos in numerous file formats - Wistia simplifies the task of centralising our video library, and providing usable video assets for marketing purposes for our websites, and for our customer's websites, all with live data and analytics.
August 12, 2016

Winsome Wistia

Sally Apokedak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Right now I store my videos there and I also run online classes by embedding my Wistia videos in my website where my students can download them. I love that Wistia allows me to have the video come to the fore while the rest of the screen goes dark and I also love that I am able to use the turnstile if I want.

The problem that it solves for me is that that I can have private videos there that I only let paying people see.
Rogerio Job | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm using Wistia to launch digital products like e-courses and programs, when I send heavy traffic to video presentations. Wistia is a great video hosting for heavy traffic, like product launches and campaigns. Previously, I tried use YouTube but I saw some visitors clicking in the YouTube logo and leaving my site. With Wistia I know that my visitor will stay in my site and watch my entire videos with no distractions.
Mike Wolpert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Wistia for a specific and narrow purpose; to turn our video viewers into subscribers. We use it across our entire organization to generate leads from the (fairly expensive) videos we create. Before Wistia we fumbled with a number of quasi solutions, none effective and we were basically showing the video and hoping the viewers would A) like to subscribe B) remember to subscribe and C) figure how to subscribe. We missed out on thousands of leads.
Sydney Roe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Wistia in marketing efforts geared towards attracting new clients and our servicing efforts focused on helping current clients understand our product better. We wanted a private video hosting platform that gave us the tools to make our videos convert better - Wistia is exactly that. Not only have their analytics helped us improve how we make video; their learning center is THE BOMB. No one in our organization is a video professional, but every day we feel more empowered and excited to make a video. In a nutshell, our video usage has skyrocketed, our prospects are impressed and our current clients are more connected and much more involved with our product. Thanks, Wistia! You guys rock!
Tammye Michau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I worked at a company that needed a place to host their training videos. We were experiencing some issues with the previous host. I researched and found Wistia. I made sure that most users would be able to use the site at their place of employment (was the least site that was blocked by a filter). I found Wistia and we did a trial run. Once we decided that it was the best option for us, it was my responsibility to move the 1100 videos to Wistia. The upload process was a breeze. They provided simple step by step instructions on customizing and personalizing the videos for our branding. It is still used in that company today and the videos are hi-def.
February 26, 2016

Wistia is the Bestia!

Score 10 out of 10
Vetted Review
ResellerIncentivized
We use Wistia across our own brand as well as some of our clients. I love how the analytics works on the videos and that you can add in CTAs at the end of the video for higher conversion rates. Wistia is easy to use and really easy to customize each video.
Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia in a variety of purposes from sharing video internally to hosting it for email, social and website embedding. The decision to use Wistia rather than simply posting the video on YouTube was based off of multiple pieces. For instance, our videos on YouTube frequently had suggested videos and ads for competitors that you don't get with Wistia. We are also able to use reporting features and the turnstile helps us collect information from viewers.
Toby Partridge | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Wistia is used by our Marketing department to host the webinar videos that are provided to our customers and prospects via our website. I don't have any involvement in that aspect of Wistia's usage, so I am unable to comment on the business problem it addresses for Marketing. In the Technical Publications group, we use Wistia to host knowledge transfer and short tutorial videos that we then embed in our online Knowledge Center. Hosting the knowledge transfer videos provides our employees and customers with opportunities to learn more about our software than what they can learn by reading online help topics. The short tutorial videos are for people who learn information better when it is delivered visually with actual software simulation rather than just instructional text.
Jeannie Krill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Wistia internally to host all on-demand webinar recordings and any videos that we produce. Since it integrates with HubSpot, it is an extremely valuable tool for us and allows us to learn more about our contacts and further segment them based on their interests and videos of ours that they've watched. We also use it for clients.
Drew Franklin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company and my consulting [practice] utilize Wistia in a couple of different ways. The company I currently work for uses the online video hosting platform for customer testimonials and product overviews. The marketing department is the main part of the company that uses the hosting platform. We use Wistia to send visual information via email marketing campaigns and product pages on the website. Our target market is largely male. Therefore, visual learning or visual retention of information is huge.
Noah Wong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Wisita for hosting our company videos. It provides us with analytics on our videos that we could not get with video services such as YouTube. It also allows for customization and call-to-actions with our videos which is incredibly useful.
September 30, 2015

Why Wistia Wows

Jaime Kartak Lerner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wistia is used as the majority video hosting platform for both myself and several clients. Having had experience with multiple video hosting/serving options such as YouTube, Vimeo and Amazon S3, Wistia provided the best cross-platform performance and ease of use, while maintaining cost efficiency.
Score 10 out of 10
Vetted Review
Verified User
Wistia is being used by my organization to be up to date on the trends in marketing. Video marketing is a great way to engage prospects in a personal and interesting way. In addition to being an emerging trend, it also helps improve SEO and integrates with our marketing automation platform, Pardot. Wistia's extensive analytics allows the marketing team to assess how videos are performing. This helps the team decide which videos to use where and how to improve videos that may not be performing as well as anticipated.
Cori Hemmah | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia is used across the organization (particularly by the marketing, evangelism, and creative teams) to host both internal and external videos that are then added to our marketing site or to internal presentations. It allows us to keep all of our videos and webinars organized and in one place that's easy for everybody to access.
April 26, 2014

Nice but necessary?

Lexi Ryman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We use it for both of our companies. We implemented it in our main business website to track potential leads. We also implemented it into our portfolio business website to track the demographic of our viewers. We wanted to find out who looked at our portfolio website and who continued onto our business page. Our final products for clients are video, so Wistia enables us to post our videos on a platform that gives us feedback to improve or continue doing what we do.
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