ZoomInfo Operations

Formerly OperationsOS / RingLead

Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.

• Identify new accounts showing intent in our software vertical
• Monitor intent across target accounts to know when best to engage
• Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.

Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar

This platform is simple to use and easy to onboard reps. I love the integration with Salesforce. All of our reps are able to see information directly on the lead, contact, and account objects. The overall use and training on Everstring was simple and easy to use/setup. This is a very user-friendly platform. Everstring is also very helpful in coaching your strategy and supporting your objectives.

I have been very satisfied with the data and intelligence that everstring provides both my sales and marketing teams.

Very helpful.

This has not been an aspect of this tool that we have focused on.

The number of qualified opportunities has greatly increased and has minimized the time we spend qualifying new opportunities and leads.

• Increased lead quality.
• Better penetration into key accounts.
• Improved ability to connect and resonate messaging with the intent data driving the initial (internally identified) reason to connect.
• Verify technology stack usage to qualify accounts right away.

Overall the information has been very helpful to both marketing and sales within our organization. We do find gaps and inaccuracies within contact information such as phone numbers but the digital contact information such as email and LinkedIn have been great to benefit our prospecting functions.
+ Not the best phone data.
+ Really good digital information.

Within 90 days we were able to see a change in the connection rates with key accounts. Also, we saw a big shift in WHO we were reaching out to and also changed many target accounts based on the data.

The sales department has access to EverString. It is used to identify the revenue of a specific company, the C Level contacts within the organization as well as where the organization is headquartered.

Little to no training. Very intuitive and makes sense. Just wish the search function was better.

Very satisfied. Adding in the parameters you want allows you to get the results you’re looking for.

We don’t use this in sales.

By filtering to specific industries you can target the accounts you are looking for and it is very easy to do so

Not sure about the company on the whole but I identified (in my first couple months on the job) an account that I will close that was in EAP but not in my company’s CRM.

Big impact allowing us to create marketing specific to the audience we are looking for

I was unsure of how to create an exportable list. I requested via the EAP chat now and was addressed quickly