Item: 6sense
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use 6sense as our go-to-market database of recording including targeting audiences across display, email, search, site personalization, and outbound sales. It helps create alignment between marketing and sales as to priority segments based on fit and in-market buying stage. As a result, our programs are much more efficient and drive better results.

Pros and Cons

Intent data and predictive buying stage models.
Integrations with other marketing and sales technology.
Campaign setup and execution.

Reporting and analytics.
Help center documentation.

Return on Investment

Much higher quality of opportunities for sales.
Improved ROMI driven by better targeting and higher win rates.
Greater efficiency across channels and between marketing & sales.

Account Identification

We absolutely use the 6sense buying signals to segment and target our marketing programs. B2B data is hardly ever accurate and at best, the models are directional more than they are accurate. However, they are significantly better than no model or other less sophisticated approaches. We have back-tested a lot of this and the incremental improvement on results is significant.

AI-Powered Predictions

We replaced our home-grown fit model with 6sense's ICP model as it not only was more predictive, but also expanded our account universe by about 35%. Additionally, we use buying-stage segments as the foundation for all our account targeting including channels, creative, and offers.

Alternatives Considered

We've evaluated RollWorks, DemandBase, and Mintigo. We also use Bombora for intent data. 6sense has a more complete solution (data, models, campaigns, and sales) and is easier for a small, agile marketing team to use effectively.

Support Rating

Their account management and support has been the best of all our vendors.

Usability

The campaign setup and execution is super easy and the amount of data available on segments and accounts is impressive. Overall usability, reporting and insights, replacing ZenIQ, and knowledge base could be better.

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Likelihood to Recommend

Although somewhat pricey and technically complex to implement, 6sense provides a level of sophistication in regard to account fit scoring and behavioral modeling that is hard to achieve with other solutions. The integrations make it easy to activate this data across integrated campaigns and through the sales channels. I would not recommend it for marketers who are focused on a lead model rather than an account model or do not have the resources or expertise to execute integrated campaigns. I would also say that unless it is also used by sales, the value is not going to be fully realized.

6sense Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

My CEO Told the Board, 6sense Gives Us a Strategy Advantage Over the Competition!

Overall Satisfaction with 6sense