6sense is worth it!
September 11, 2023
6sense is worth it!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have limited BDR resources so we need to make the most out of every message sent. Having the tracking to de-anonymize site traffic means we can start to get a better idea around who is in market and actually engaging.
- Intent keywords and interest signals
- De-anonymizing website traffic
- Launching digital campaigns
- Providing some baseline recommendations for account-level metrics
- Sometimes ads are rejected without clear reasons why
- Helped focus our go-to-market strategy
- Reduce marketing spend cost
Absolutely. That's 6sense's main benefit I think, and we've had good success with matching intent with site visitors, ad clicks, and content engagement. We're seeing success with matching the intent across verticals and at different scales, and the company filters when configuring segments are really detailed and provide a lot of nuances when it comes to targeting.
No, we don't use the AI piece. 6QA scores require a fairly significant amount of salesforce data that is representative of the "standard" sales process to help the algorithm identify patterns. When you don't have enough volume it's hard for the AI to have enough to chew on. In lieu of that we simply use engagement and intent keywords to create segments that align with buying stages.
Terminus and Demandbase did not provide the same level of account insights (at the time). We moved from Demandbase to Terminus, then Terminus to 6sense. Segmentation in Terminus was extremely weak and we could not narrow as tight as we needed to. 6sense segments are miles above to create little pockets of opportunity.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes