Easy, affordable and reliable
Updated June 05, 2021
Easy, affordable and reliable
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign throughout our whole business. As we are a small firm, everyone involved uses ActiveCampaign between departments. We use it to simplify newsletter subscriptions and for marketing purposes, as we send out individualized marketing to our customers and other interested groups. We also use it to track engagement.
- Well structured automations
- Easy to understand interface
- A lot of options, even in the free version.
- Problems with deliverability.
- Premium prices are quite high.
- Tracking can be complicated.
- The better the newsletter, the better the sales quotes.
- Customers build trust regarding your company.
- If emails are not delivered or delivered to spam, it creates friction.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
Mailchimp had a much more complicated automation process, which, when working with different people, was almost impossible to track. ActiveCampaign is a simple visual that makes it great to understand and use. Additionally, Mailchimp was becoming too expensive, once you hit a certain send volume as you needed new lists for everything, putting in contacts double, and costing you more money and time.