We like Active Campaign
September 06, 2021

We like Active Campaign

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign to send weekly newsletters about the products and programs we have coming up. We also use it to track recipients' interest in products by tracking clicks and finally we can communicate and follow-up with clients after purchase of one of our courses, retreats, or online study programs.
  • Click tracking
  • Automated tags
  • Interaction with Zapier
  • I'd like to be able to group content elements before saving it
  • Clients feel really well looked after.
I found Mailchimp frustrating and I didn't delve into Constant Contact using logic for automated triggered emails.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Simply sending blast emails can be done on other platforms for less money, but if you want to get a real feel for what clients are interested in or if you have long complex multistep automatons, Active Campaign is great. I don't honestly think I have even learned the full power of the platform.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated