Item: ActiveCampaign
Rating: 9
Author: Sandra Pineda

Pros and Cons

Connect with other tools Ej. Active Campaig + Hotmart
process automation to improve mailing
have an engagement with my clients and be able to bring them the content of constant value

price ranges are not affordable compared to other platforms
the edition of the emails is deconfigured when they are sent
improve recommendations to avoid spam when emails are sent

Return on Investment

More leads to my company
Engagement has improve and open rate
Sales in my company have improved since this implementation

I really like the price ranges that Mailchimp and other email providers use that allow me to bring more users to my mailing list. Now fewer people open email and larger numbers are needed to get to the sales numbers.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

EverWebinar, Mailchimp, Moosend

Likelihood to Recommend

Active Campaign has been a great ally for my business. It helps me a lot with the segmentation and the correct follow-up of my clients. I have not found another tool that has so much integration with other tools to give a correct follow-up. I like that the tool is extremely intuitive and there are many tutorials to continue learning about the tool. I like that there are many ways to segment and create automation that saves me many hours of work and follow-up and allow me to create better processes in the company.

I have a very efficient employee with Active Campaign

Software Version

Overall Satisfaction with ActiveCampaign