Item: ActiveCampaign
Rating: 10
Author: Amy Hayes

Use Cases and Deployment Scope

I have been using ActiveCampaign for the last year to market my coaching practice through paid traffic to opt-in automations. I love how I able to use automations to not only send email drip campaigns, but also to track which of my subscribers are the most engaged. It really helps me then nurture the warmer leads differently than pure cold traffic, so I can tailor my messaging accordingly. The templates are easy to use, and support has always been extremely responsive and helpful when I had any questions.

Pros and Cons

I can create and send campaigns easily.
I can access reports and easily gauge the effectiveness of my marketing efforts.
I can see a contacts entire history easily.

Sometimes the campaign builder can be a little glitchy.
The automations have a bit of a learning curve.
You cannot process payments, like you can on some of the other platforms.

Return on Investment

I have grown my audience while being able to track exactly where my leads are coming from.
I can see how subscribers interact with my content so I can adjust accordingly.
I can track overall trends and use that data to make decisions on future campaigns and offerings.

Alternatives Considered

I wanted something more robust from a CRM perspective than ConvertKit, and didn't need all the bells and whistles of Ontraport. ActiveCampaign was the best blend of features I was looking for, for the best price point. It has also been recommended to me by several people, as well as clients, an thought it would be a platform I could easily grow into, without outgrowing too soon.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Leadpages, Zoom, Calendly

Likelihood to Recommend

I have enjoyed using ActiveCampaign and have no intentions of switching any time soon. It has a learning curve, but I have dedicated myself to learning one feature at a time and there is a great library of resources to help whenever I get stuck. It's been a fantastic platform as a solorpreneur that provides the mix of email marketing and CRM that I was looking for to grow my audience and serve each segment in an automated yet personalized way. Highly recommend!

Excellent platform for highly personalized marketing!

Software Version

Overall Satisfaction with ActiveCampaign