Item: ActiveCampaign
Rating: 10
Author: Matt Wolfe

Use Cases and Deployment Scope

We use ActiveCampaign in our business to alert our email subscribers when new podcasts or videos go live on our various media channels. We also use ActiveCampaign to put relevant offers in front of our audience in a very targeted way. Based on the content or emails that the subscribers consume, we can target the best possible emails to the best possible audiences. It's used by multiple team members within our business.

Pros and Cons

Segmenting email subscribers into relevant subgroups
Sending and tracking email response rates to a large list of subscribers
Storing and organizing various details about subscribers for easy reference

I'd love to see more of the advanced split-testing type features on the lower-tier plans
Sometimes the logic around who should be getting what emails can get confusing
The WYSIWYG editor can sometimes be buggy when building visual emails

Return on Investment

ActiveCampaign instantly boosted our sales because we were able to repeatedly get in touch with visitors to our site
ActiveCampaign made it easier for us to get ultra targeted and only put relevant emails in front of people, improving our relationship with our list
ActiveCampaign made it easy for us to import existing email flows from other companies that were already proven to work

Alternatives Considered

AWeber, GetResponse, ConvertKit, Keap (formerly Infusionsoft) and Drip Ecommerce CRM

ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just kept coming back.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Ahrefs, Evernote, Airtable

Likelihood to Recommend

We actually recommend ActiveCampaign to others quite often. It feels suitable for anyone who wants basic email marketing and the ability to just send mass broadcasts. It's also suitable for companies that want to get more advanced and really target their messaging to specific users. We'll often write a single email and then have sections of the email swapped out with different text if they have a specific tag. The detail in which you can target and customize emails is amazing.

ActiveCampaign is the only CRM I'll use (and I've tried them all)

Software Version

Overall Satisfaction with ActiveCampaign