Use of Adobe Analytics with other Adobe Products
May 16, 2022
Use of Adobe Analytics with other Adobe Products
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
To track the page views, button/link clicks and page scrolls, component rendering, slide changes, and impressions. We also use Adobe Analytics with Adobe Target for A/B testing. We use Adobe Launch for Analytics, and the main problem we see with launch js is, as per design, the file needs to be included on top of the page, and the size of the file is huge, which is impacting the page load time. The TTL of the file is also less, only 1 hour, which makes the file to be loaded every hour on the user browser. It seems getting support for this change is not easy from Adobe.
- Page Views
- Impressions
- Button/Link Clicks
- Caching
- Reducing file size
- Provides details on how/where we need to concentrate on updating the content.
Easy to integrate with Adobe Experience Manager and easy to connect Adobe Analytics with Adobe Target to create experiences and create audiences using Adobe Audience Manager.