Adobe Analytics is worth the work
May 17, 2022
Adobe Analytics is worth the work
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
I use Adobe Analytics to assess the traffic to my company's website and users' actions. This helps our business partners make marketing decisions and assess trends across time. Because we are in the healthcare industry, the last two-plus years have been even more important in identifying what users are looking for across the site. We are able to update content accordingly, showcase data trends and follow up on marketing campaigns.
- Showcases trends across time
- Shows site user actions
- Shows how many people are on the site
- The data implementation is custom, which can make it difficult to ensure success
- Organization within the platform would be better; i.e., folders
- Quality Assurance checks
- We've been able to showcase the trend of increases in visitors during the pandemic
- Due to some data issues, we haven't been able to show some actions taken that our business partners have found important
While I think Google Analytics is more user-friendly, I like the customization of Adobe Analytics, and how you can make it work a little more for your business. I do feel that you can dig deeper as well.