Adobe Analytics Hands-On Review
December 17, 2022

Adobe Analytics Hands-On Review

Enrique Membreno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to check trends or asses the impact of issues related to the company applications or website API's or web pages on a global scope.It can be analyzed over a period of time like the performance during the last 2 years o in real time.

The product we check is both the company application and the website KPI's metrics.
  • detect drops or spikes or anomalies on KPI based on pages URLs or API's hits
  • Create visual representation of the forementioned and generate reports of the same
  • you can easily set alerts based on a threshold established and receive notifications
  • show user sessions ids
  • incorporate an easier or simpler option to compare metrics from the current week , month etc against previous weeks, months..
  • incorporate a wild selector to check url visits and unique visits that can contain an specified parameter so if i want to check all the raw visits or unique visits for a country i can select the country and add the option url -contains- homepage instead of typing all the url
  • Add more options to create costum funnels so if i want to check how many login visits i have vs how many receipts were generated and sort by platform ios, android & web etc
  • Adobe Analytics has a decent ROI as the company has saved by performing analytics monitoring and escalate issues swifltly as well as to provide reports to improve the product.
Both products are similar, however, Adobe analytics is more robust than Quantum Metric.

On the other hand QM has a cheaper license at the company level.

they do similar jobs and can learn from each other to some extend

is more appropiate to generate charts and reports to track KPIs performance based on API's hit and URLs for both web and app.

example i can check how many users hit the login API per month to app or web and generate a chart.

Is not appropiate to get specific sessions to investigate the issues further.