1. Home
  2. Web Analytics Tools
  3. Adobe Analytics Reviews
  4. User Review of Adobe Analytics
Adobe Analytics Analysis
March 20, 2023

Adobe Analytics Analysis

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

The insights generated by having Adobe Analytics implemented are essential for improving your online presence as it shows how users behave on your applications and websites. This data can then be acted upon and thus the re-iteration process of constant improvement begins.
  • Capturing campaign data
  • Creating dashboards
  • Tracking user journeys
  • Creating Marketing Channels
  • API based
  • Greater flexibility in the workspace
  • The inability to create segments from calculated metrics
  • UI can be slightly buggy at times
  • Quick processing time
  • Easy to use the Analysis workspace
  • Great integrations with other Adobe products
  • Reduced Bounce rate
  • Increased revenue
Google Analytics is free [there is a premium version] while Adobe has no free tier.

I find Adobe Analytics much easier to navigate and create reports in than Google - I find Google Analytics rather confusing.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics was quite useful in tracking purchase conversions. We used the eVars [Conversion Variables] as a method of tracking what stage the customer was in when going through the purchase funnel. In combination with the Flow and Fall Out visualisations, it showed key stages of the funnel when the users were dropping out which made for a good start for the investigation phase.