Adobe Analytics helps you to understand customer journey
August 30, 2023

Adobe Analytics helps you to understand customer journey

Nitesh Rana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

It helps in better ROI on market expenditure . It helps in analysing the Financial reports in organisation.
  • Superior data model
  • Provide more comprehensive insights
  • Allow limitless segmentation
  • Its not that easy it needs support of experts
  • It doesn’t track the apps on url base
  • Reports
  • Dashboard
  • Fallouts: to check where users are dropping of
  • To understand how users are existing at various stages
  • Inform about the tec aspects as in brouser, operating systems, mobiles.
  • It doesn’t track url in apps
It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

No

It helps understand the marketing source and device for traffic,orders and Revenue.it helps in report and dashboards as well.