Adobe Analytics Review
September 06, 2023
Adobe Analytics Review
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
I always start very broad. It's always performance-based, so overall visits, shop visits, conversion bookings, and then that goes down from there. So regions, marketing channels, and device types. We're looking at it from a high level and then digging down into what the performance story really is and what are the drivers.
- I would say it's very user-friendly. When I started my job at Hilton, I'd never worked with Adobe Analytics before. From day one it was kind of taught to me, but it was more of like initiation by fire. So honestly that can be kind of stressful a lot of times, but Adobe Analytics was one of the best experiences I've had from picking up something quickly and it's easy to become really good at using the tool. That is definitely unique to Adobe. A lot of the other tools that we use in analytics, it's not as user-friendly, the learning curve is way bigger. That was my favorite thing early on.
- The thing that annoys me the most is I don't think it's very easy to do comparative periods. For example, when we're looking at year over year by all of these different metrics, such as when we're looking at device type, marketing channel, you're digging into it. A lot of times we want to look at year over year, how year over year compared to the prior week. It takes a lot of finagling sometimes to get it to work out the way you want it to with the time periods in comparisons.
- Visuals I would say that's what I use the most, especially when we're looking at different projects that we're working on at the same time. There's just so much availability to customize your current project or task to what Adobe Analytics offers. So it's not like you're having to reinvent the wheel every time. It's just all there.
- Actually this is a huge one. Just last year I got put on a new team that my company created and one of the sole purposes of this new team was to bring digital performance to the forefront of our company. Digital is the future and our leaders are really seeing that. Now looking forward, we're in a great position to take off with what we can do with Adobe Analytics, what we can do for the company. There's just so much opportunity for projects and insights and really everything seems limitless at this point. It's only going to get pushed more towards the digital side of things.
Adobe Analytics is better because there's just so much more you can do. A lot of those analytics tools, they're very narrow-focused. They're great, but a lot of times it's justextracting the data from those tools and then putting it in Excel and doing your own thing to it. Whereas in Adobe Analytics, you don't need to do that. Everything sits within the platform.
Do you think Adobe Analytics delivers good value for the price?
Not sure
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes