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Powerful, yet difficult tool
Updated September 11, 2019

Powerful, yet difficult tool

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hybrid

Modules Used

  • Leads

Overall Satisfaction with Adobe Campaign

Adobe Campaign is being used mostly for email marketing and lead generation.
  • Powerful tool that supports high levels of customization
  • Sending emails
  • Complicated workflows
  • Have had a lot of support issues.
  • Not easy to use. The interface is very difficult.
  • Requires a full time front end developer to get the most out of it.
Adobe campaign can support some very complicated workflows. It does well with data processing and can integrate (with the correct amount of support) to many other data systems. End-users have a lot of difficulty with the platform. Understanding errors and why they happen is a challenge.

Adobe Campaign Feature Ratings

6.4
Dynamic content
7
Ability to test dynamic content
6
Landing pages
3
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
7
Triggered drip sequences
6
Lead Management ()
Not Rated
2.0
Calendaring
2
Social Media Marketing ()
Not Rated
4.3
Dashboards
5
Standard reports
5
Custom reports
3
6.5
API
Not Rated
Role-based workflow & approvals
2
Customizability
10
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7

Using Adobe Campaign

50 - Field Marketing
Global Marketing

Adobe Campaign Support

Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good.

Priority 1 issues do get looked at immediately.
ProsCons
Problems get solved
Kept well informed
Slow Resolution
Poor followup
Escalation required
Difficult to get immediate help
Slow Initial Response