Item: Adobe Campaign
Rating: 9
Author: Gary Poppe

Use Cases and Deployment Scope

This product is being used by the whole company to implement and automate emails for our clients, this tool has allowed us to obtain gratifying improvements in the company since we can accelerate the sales and its data analysis function allows us to know more and more about our clients. I conclude that this tool has been very profitable for us and the productivity that we have obtained to make the sales grow has allowed us to obtain a great income flow.

Pros and Cons

Adobe Campaign is a completely personalized service, allowing its users to send email messages to customers with high flexibility to the situation at hand in order to boost sales.
This tool is perfect for analyzing each client and understanding their needs or requirements, in order to satisfy them more and create solid relationships with them.
The experience that this service provides to any marketing specialist when working with this software, allows it to have a wide efficiency and comfort.
Their campaign automation system is very good, because in a very short time you can see the increase in sales in the organizations.
Its availability in mobile devices is perfect so that your users can access the service at all times and have information about everything that happens in each implemented campaign.
The service has several templates with very good designs to design the campaigns.

Adobe Campaign needs to make some updates to its system and especially to its interface, as it has an old look.
Their support is very slow when it comes to solving problems.

Return on Investment

Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

Alternatives Considered

Mailchimp, Robly and Pipedrive

The main reason why we decided to acquire this service for our organization, is that it offers more functions than other platforms, is very easy to use and provides excellent performance to all marketing teams that implement it. Even though there are currently many services that compete with this tool, we decided to acquire this one because we have experience working with other Adobe products and they have worked very well.

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Amazon Elastic Compute Cloud (EC2), Evernote, Zoho CRM, AVG AntiVirus Business Edition, BlackLine, UiPath Enterprise RPA Platform

Likelihood to Recommend

For people who are looking for a solid service to implement marketing campaigns and grow their sales Adobe Campaign is the best opportunity to acquire, it has an excellent price for its service, offers a great guarantee and above all it works great for any organization. Its system is very easy to use and in a few days people adapt to its operation, it is a very strategic tool to implement in a business because in a very short time you can appreciate the constant increase in income, which makes it a completely profitable service.

Quality campaigns and maximum IT efficiency.

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign