A Tool That can Change a Marketer's Life
November 30, 2022

A Tool That can Change a Marketer's Life

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage for ongoing email journeys, Lead Management, and Lifecycle, Lead Scoring, Lead Nurture, Email Marketing, Analytics, and Reports.
Problem Addressed by Adobe Marketo Engage are: We can send emails to bulk list at the same we can do the reporting and track the journey of each and every customer.
  • Easy Reporting.
  • We can easily create as appropriate as per our requirement.
  • Track customer Journey.
  • Easy to understand modules.
  • API limitations - need to increase the API call limits.
  • Find difficulty in landing page template modification.
  • Find difficulties in moving assets from shared folder.
  • Customer Service
  • Lead Management
Lead Management - Best tool for lead management we can easily manage the leads in Marketo,
Customer Service - We can easily engage our customer by sending them newsletters, promotional services and important notifications.

I have found difficulties in Mailchimp in adding emails to the campaign we want to send, when I used Marketo I was very happy by seeing the list import functionality in it it will make life so much easy.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Best Suited: To send bulk emails and to track the customer journey, I personally like the personalization feature with this we can easily engage customers as per their interests.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Dashboards
9
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8