Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager
January 17, 2023
Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage to run our newsletters, emails, landing pages, and webinar programs. We don't use Adobe Marketo Engage as a builder for our landing pages or emails, but we use a 3rd party vendor that integrates cleanly with it. We use it to host our creatives for those pages and emails. Additionally, we run reporting on the success of the previously mentioned marketing assets.
- Integrates with to 3rd party vendors, including LinkedIn, Facebook, landing page builders, and email builders.
- Great with being able to organize folders based on the organization's preferences, instead of having to stick to a general setup.
- The email builder and landing page builder are very basic and not the most intuitive. We've solved that by using a 3rd party vendor that we can sync our landing pages and newsletter designs.
- Email and email nurture reporting are hard to work with. Their default reports are pretty basic but aren't editable.
- Lead Management
- Prospecting / New Business
We're trying to drive growth in new markets and engage our current prospects and opportunities.
Pardot's landing page and email builders were simpler to use, but also needed the aid of a vendor or contractor who has web developing experience. I do prefer the look of Pardot, it looks smoother. Also, I like that drip campaigns were easier to build (and were fairly visual), compared to Adobe Marketo Engage.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes