My Bloomreach Commerce Experience Cloud experience
June 30, 2023

My Bloomreach Commerce Experience Cloud experience

Yudi Almeida | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

Most of my work is with the Engagement product, creating and analyzing reports. I use data on Bloomreach Commerce Experience Cloud to mainly run reports about customers. The platform allows me to look at several different customer areas such as demographics, New Shoppers vs Existing, Retained shoppers vs Reactivated, lifecycle stages, RFM and CLTV. Regarding business problems, the platform helps us to identify what type of customer the company is in need of and the type of customer has the most loyal behavior. That helps us to address our efforts to the right customer.

Pros

  • Split between New vs Existing shoppers
  • Share of 1-time only Shoppers vs recurrent Shoppers
  • Loads of very targeted segments based on browse and purchase behaviour
  • Clear email marketing stats i.e. open and click rates

Cons

  • It would be great to have a 'negate' button within Funnels.
  • Since the SQL Report beta implementation, it'd be great to check the code used behind traditional reports i.e., if I create a report through the usual/simple report section, it'd be nice to be able to look and edit the code created by the platform.
  • It'd be great to have a session/training on what causes errors in the the platform either on scenarios or reports.
  • Better email engagement by being able to target the right customers
  • More revenue coming from targeting lapsed customer
  • Budget savings on having Email and SMS being fired from the same platform
Communication with the Bloomreach support team is very easy and they have always taken prompt action to help us with anything. The support team is also very helpful on explaining how and why things should be done in a certain way and why it's not possible to set or executive integrations in a different way than the recommended.
Personalizing the customer journey on Bloomreach Commerce Experience Cloud is very easy and I would say it's very intuitive as long as you know your business data. That's because the platform is very user-friendly, making things easy for people who have no coding knowledge so that they are able to create their own segments by themselves. So the main impact of the Bloomreach Commerce Experience Cloud users in my team is giving them autonomy to execute most of their scenarios and reports without the help of others.
First thing is the ease of using the platform. Although there are courses on how to use the platform, even a person who has never taken the course could do some basic things on the platform, such as identifying a customer and checking their entire history with the company. With the other platforms I worked with, this would be very difficult, because for any action you want to perform, you need to memorize all the many steps to get to the that result.
And the other great thing about Bloomreach Commerce Experience Cloud vs some of the previous platforms I used is the ability to look at customer behaviour in the past whilst some platforms allow you to look only at the customers current status.

Do you think Bloomreach Composable Personalization Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Composable Personalization Cloud's feature set?

Yes

Did Bloomreach Composable Personalization Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Composable Personalization Cloud go as expected?

Yes

Would you buy Bloomreach Composable Personalization Cloud again?

Yes

Bloomreach Commerce Experience Cloud is well suited for customer analysis and it really helps businesses to understand customer behavior. For Retail/Ecommerce specifically, users can easily see seasonality and best performing categories.

The platform is less appropriate for visualization purposes when compared to tools like Tableau or Looker as those tools allow users to mix different types of data coming from different reports. Bloomreach Commerce Experience Cloud has some limitations on combining different data, so sometimes you need to have different reports even if you need them to use for one final view.

Bloomreach Composable Personalization Cloud Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
9.5
Calendaring
9
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
Social profile integration
9
9.3
Dashboards
9
Standard reports
10
Custom reports
9
9.1
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9
Third-party software integrations
10

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