Bloomreach is the backbone of our team
July 05, 2023
Bloomreach is the backbone of our team
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
Bloomreach is both our email service provider, hosts a lot of customer data and analytics, and it hosts several of our products (email newsletters). It is integrated with the websites of our products to help provide a more personalised experience for customers. Most of our digital marketing activity is completed using Bloomreach. We also use it to provide part of the content delivery for our advertising proposition.
- User-friendliness
- Large scope of opportunity
- Granularity of customer data
- Greater options for templates in B2B marketing
- Open scenarios on 'design' rather than on 'evaluate'
- Easier to edit weblayers
- Allowed us to launch new products to market
- CPL for email marketing is our most cost effective channel by far (£50CPL)
This is not something that my team handle directly, but Bloomreach is by far superior for handling corporate exemption data that we buy and process and then market to.
Salesforce Marketing Cloud (and the whole process of integrating a campaign with Salesforce) is incredibly painful in comparison with Bloomreach.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Not sure
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
Yes
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Bloomreach Commerce Experience Cloud again?
Yes