My Bloomreach Commerce Experience Cloud experience
June 30, 2023
My Bloomreach Commerce Experience Cloud experience
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
Most of my work is with the Engagement product, creating and analyzing reports. I use data on Bloomreach Commerce Experience Cloud to mainly run reports about customers. The platform allows me to look at several different customer areas such as demographics, New Shoppers vs Existing, Retained shoppers vs Reactivated, lifecycle stages, RFM and CLTV. Regarding business problems, the platform helps us to identify what type of customer the company is in need of and the type of customer has the most loyal behavior. That helps us to address our efforts to the right customer.
- Split between New vs Existing shoppers
- Share of 1-time only Shoppers vs recurrent Shoppers
- Loads of very targeted segments based on browse and purchase behaviour
- Clear email marketing stats i.e. open and click rates
- It would be great to have a 'negate' button within Funnels.
- Since the SQL Report beta implementation, it'd be great to check the code used behind traditional reports i.e., if I create a report through the usual/simple report section, it'd be nice to be able to look and edit the code created by the platform.
- It'd be great to have a session/training on what causes errors in the the platform either on scenarios or reports.
- Better email engagement by being able to target the right customers
- More revenue coming from targeting lapsed customer
- Budget savings on having Email and SMS being fired from the same platform
Personalizing the customer journey on Bloomreach Commerce Experience Cloud is very easy and I would say it's very intuitive as long as you know your business data. That's because the platform is very user-friendly, making things easy for people who have no coding knowledge so that they are able to create their own segments by themselves. So the main impact of the Bloomreach Commerce Experience Cloud users in my team is giving them autonomy to execute most of their scenarios and reports without the help of others.
First thing is the ease of using the platform. Although there are courses on how to use the platform, even a person who has never taken the course could do some basic things on the platform, such as identifying a customer and checking their entire history with the company. With the other platforms I worked with, this would be very difficult, because for any action you want to perform, you need to memorize all the many steps to get to the that result.
And the other great thing about Bloomreach Commerce Experience Cloud vs some of the previous platforms I used is the ability to look at customer behaviour in the past whilst some platforms allow you to look only at the customers current status.
And the other great thing about Bloomreach Commerce Experience Cloud vs some of the previous platforms I used is the ability to look at customer behaviour in the past whilst some platforms allow you to look only at the customers current status.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Yes
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
Yes
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
Yes
Would you buy Bloomreach Commerce Experience Cloud again?
Yes