Item: Bloomreach Commerce Experience Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

It is used for reporting and analysis across teams and departments. Whilst also being used for building, executing and analysing campaigns sent out, both email and SMS. We use this for A/B testing as well and this really benefits our company. It is useful to have all this in one space.

Pros and Cons

Organisation of data
Customer segmentation
AI tools for campaigns

Fully customisable Surveys for customer research

Return on Investment

A/B testing has allowed us to optimise our email campaigns
Reports helped us to merchanise effectively
Revenue from emails

Support Rating

They are available at all times, and generally respond within 5-10 minutes and do their best to help. They are very knowledgeable and are able to provide support or solve a query quickly.

Unified Customer Data

We have not used it for merchandising yet however we use the reports to make our own informed decisions. We use the personalisation tools for email and web layers to help create learnings that we use further. The scenarios are really good, with many aspects to help make the customer journey as smooth as possible

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

Shopify Plus, Google Analytics

Likelihood to Recommend

It is very well suited for performance marketing, in terms of customer segmentation and personalisation to encourage engagement. This is through the use of their AI tools as well. It is less appropriate for creative marketing as there are not unlimited options in terms of developing creative and fonts, however this is still possible.

Great experience

Overall Satisfaction with Bloomreach Commerce Experience Cloud