Only for very specific use cases
Updated March 17, 2023
Only for very specific use cases
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We use Bombora to identify organizations that show some degree of buying intent towards the services we offer. We segment according to different solutions and stages in the buyers journey.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
- Lots of different intent topics
- Able to use intent in combination with technographic data
- Ability to cluster intent topics into different buckets
- Surging score to identify high intent
- Salesforce app installation process was flawed
- Not the best onboarding experience, seemed a standard script
- Most important: we can't see much difference in results regarding leads with intent vs without
- Little to any positive impact
Salesforce Integration was recently improved but installation turned out to be quite a hassle and required some help from their support to fix some bugs and update documentation.
Unable to verify, results seem to indicate that we either chose the wrong topics, targeted the wrong people within the org or that the intent is not that much related to actual buying intent.
Do you think Bombora delivers good value for the price?
Not sure
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
No
Did implementation of Bombora go as expected?
No
Would you buy Bombora again?
No