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Braze is solidifying their spot as the platform supreme!
July 14, 2023

Braze is solidifying their spot as the platform supreme!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

I utilize Braze across a variety of clients. Each client has specific uses and needs, but overall Braze resolves a problem of too many platforms working across too many channels. With Braze everything can be deployed from one platform and utilizing a cadence that is relevant to the recipients. Braze also solves the problem of data and personalization because their Liquid language can be used in endless ways and data can be stored in Braze or easily connected via connected content, webhooks, integrations or otherwise with numerous data sources. Our scope of use for Braze continues to grow across clients because they are constantly offering more and more.
  • Personalization
  • Triggered communications using logic and AI to reach contacts at the best time and place using the best channel
  • Offer a robust amount of capabilities within one platform that is constantly getting new features to keep up with technology
  • Customer service: Braze service can't be beat!! Our Success Manager is phenomenal to work with.
  • Their ability to get granular with individual details in reporting could be easier build
  • Sometimes I get limited on really detailed logic I'm trying to create and need additional selects or extended ability to add more steps to logic
  • Multi-channel
  • Custom events to track behaviors and actions
  • Custom capabilities and ability to integrate with a variety of partners
  • Increase in Loyalty program engagement and membership (200%)
  • Immense increase in brand engagement through fun deployment offerings
  • Efficiencies in measurement and tracking that allow us to test and learn and improve results constantly and ongoing.
Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent!

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is well suited for anyone seeking to tidy up their tech stack to limit platforms, seeking use of multi-channel communications, or leveraging web and app. I don't think there are any specific situations where Braze is not suited for a business, but it is not a platform where you should plan to store conversations or sales details, rather it should connect to those types of systems. Braze offers endless potential and is constantly innovating and upgrading their offerings. I love how easy to use it is and their instruction and training is best-in-class. I'm a HUGE fan of Braze and would encourage everyone to include it as they explore options for their communications needs. If you are looking to be omnichannel, create experience for customers or be able to measure sales and conversions, Braze is for your business!