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Braze Review
February 12, 2024

Braze Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

CRM campaigning through In-App-Messages, Push, Email, and Content Cards. Connected Content, Liquid Coding, and Content Blocks are some of the features that make Braze a fantastic marketing automation tool for our business.
  • Personalization
  • Flexible and advanced targeting
  • Automation
  • Action paths within Canvas flows - specifically within content card messaging
  • Increased revenue resulting from higher conversion rates
  • Improved CTR - higher user engagement
  • Improved Open Rates - higher user engagement
Overall a fantastic tool, but it has its minute flaws here and there. An example is not being able to use action paths for different content cards within the same canvas flow. Editing email style settings not applying to existing campaigns. Links as content blocks not always working.
Cross channel functionality has had the greatest impact for our business.
Up to date and modern day standards.
Continually improving functionality.
Great documentation.
Great automation features.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Great for apps, not the best for retail, e-tail, fashion.