Item: Conductor
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Sales, content marketing and of course SEO teams are using Conductor. It's a really interesting tool to manage our visibility and increase our website relevance. For example, we can detect the most relevant keywords for a product. Category managers are using the keyword tool to know clients- needs and to match with them.

Pros and Cons

Ranking
Keywords opportunities
Keywords clusters
Competitors insights, like best pages and best keywords
Answer boxes

I think the tool could improve the paid search area
Botify integration instead of deep crawl
Search console integration: level pages analysis is missing

Return on Investment

We can create some forecasts to work on the right keywords

Data Integration

For traffic:

It's accurate and really simple to use for everyone.
I think it's the most important thing if you want to increase content performance, it's important to know if you are doing well.
Now the content team can create content and see themselves if it's relevant for clients and if pages are well ranked in Google.
If not, they are working on the content, and SEO basics to increase both ranking and pages relevance.

Strategic Collaboration

It's possible to use the task management tool, but we are not using it a lot. Maybe if it's connected to our calendar (Outlook, Google Calendar etc.) we will use it more. I think it's a really good feature and we need to use it more than we do today.

Support Rating

Team Support is pretty fast to give help. For the moment I don't have any issues with support.

Alternatives Considered

BrightEdge, Searchmetrics Suite and Sistrix

Conductor is interesting for the SEO team but I think it's really powerful because it's easy to use for non-SEO users. I think we are better together and I like to share my tools when it's possible and Conductor is one of the best for this. Making SEO understandable for everyone is the good way to increase a website ranking and this tool is very helpful for this.

Likelihood to Recommend

It's well-suited if you want to track specific keywords or create some segments to see how powerful your website is ranking. It's one of the best tools I have ever used for this. But if you want to analyse Google crawl volume, it's not possible and it's better to use Botify. It's the same thing with internal linking, anchor etc. But it's not a big deal because it's a ranking tool first.

Usability

As I said, Conductor is very easy to use, there are a lot of deep links and when you need some information you don't need to research it, you just need to click on the item. Insight Stream and Workspaces save time each week. If you need to create a weekly report, it's fast and efficient.

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Joe Taylor
(Vendor Representative) commented 6 years ago
Thank you for taking the time to write this. We completely agree that everything works better when teams are collaborating and I am happy to hear we have helped you do that. It looks like you are also effectively improving your site visibility and traffic, which is also fantastic to see. Regarding your request for more paid data, we do have the Paid & Organic Optimizer and Keyword Objects, but if there are specific data sets you would like to see, please contact me directly so I can relay to our Product team. Same goes for your requests related to crawl volume and further enhancements to our Google Search Console integration; the more feedback, the better. Thanks again, Joe Taylor Director of Customer Success jtaylor@conductor.com
Review author
commented 6 years ago
Hi Joe, Thank you for reply. For paid : it should be great to have an export button Very helpful to see if Google shopping ads are cannibalizing SEO It's can be great also to have daily datas because search is moving in real time today. For the Crawl Volume, it's not a big deal for me because i'm using botify for crawl and logs analysis. But it can be helpul to have more data in content performance.* Perhaps : meta descritption canonical link alternate href lang I would love to have a full view of answer boxes, i think it's the next big feature you should have. With Search console integration, i should don't have to go in search console for keyword search volume or page level search volume. It's already de case for keyword but not for page level. One more thing, it would be awesome to share conductor segment with search console. I know that not that easy but datas will be more undestanding for category managers. I think I've done, it's a great tool and the support is just wonderfull. Have a nice day
Joe Taylor
(Vendor Representative) commented 6 years ago
This is great feedback and I have sent it to our Product team. I especially like your idea around adding those additional data points to Content Performance. While I am not sure exactly what you are looking for regarding Answer Boxes, I do know that many of our customers have been getting more advanced reports around this via our new FlexHub; be sure to ask your Customer Success Manager about this if you haven't already. Again, thank you for the thoughtful feedback and never hesitate to reach out directly (jtaylor@conductor.com) Joe
- Review author
  commented 6 years ago
  Thank you Joe, I have already give this feedback to my customer success manager. And I had answers for all my needs. Thank you again.

Conductor can really help to be more relevant

Overall Satisfaction with Conductor Searchlight