Gong - It's a game changer for all the right reasons
September 16, 2022

Gong - It's a game changer for all the right reasons

Rob Cummerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gong

Onboarding new sales reps and BDRs is an important process within our business, but we have always wanted to be able to do it in a more efficient manner and ultimately allow for self-learning and development. We have needed to reduce ramp uptime and get the team selling quicker while always having the chance to learn and track performance. The business also wanted to support team leaders and give them the chance to coach and develop new sales talent through real-life examples. We also wanted to track what the market was saying, was the messaging we had released to the market landing and making an impact and therefore increasing our brand presence, and if not, how could we change that message with real-world examples and ultimately drive better funnel and sales performance.

Pros

  • Reduced ramp up time by a full quarter for new sales and BDRs
  • Improved opportunity management
  • Coaching of existing team members for continuous improvement
  • Allowed us to adjust messaging and give us market clarity

Cons

  • Dashboard functionality needs to be more flexible
  • Transcripts can sometimes be poor
  • More details on opportunities
  • Reduce ramp up time down to 1-2 months for new hires
  • Increase conversion metrics in the marketing funnel by 15%
  • Alignment between sales and the buyers because we hear the pain points and can tailor the message to support the customer
Gong was easy to integrate into our current tech stack and was flexible in allowing us to align it to our current process, so no big overhaul or process change was needed. This was made possible by the fantastic CSM and onboarding team, who had a clear plan of how to onboard Gong and how it would impact our organisation. They kept us on track throughout the process and ensured we had the key stakeholders bought in. The after go live process has also been of high quality, and our relationship with Gong is more like a partnership.
Gong has really helped us to understand our sales and marketing funnel. We are now in a position where we can combine the skill sets of sales and the BDRs with actionable insight into customer interactions. We know now if an opportunity is going to close or what areas we need to focus on to improve funnel management. Being able to see the engagement levels between reps and the buyer across all levels of the buying council is key. The marketing team can also review the insight and support with an impactful message at the right time of the journey to help move a deal forward.
We are a user of both Salesloft and Salesforce, but during our review, it was clear that Gong was the market leader in terms of offering AI and actionable insights, being able to create trackers, have transcriptions. The fact that it integrated seamlessly with the above platforms was a key decision as it ensured we did not need to change our process.

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

Yes

Did implementation of Gong go as expected?

Yes

Would you buy Gong again?

Yes

Gong works really well for ramping up the onboarding time of new hires. It gives the team a chance to review a variety of calls but also allows for lots of self-learning. We have reduced our ramp-up time to 1-2 months which is important to ensure we don't create a revenue gap. Opportunity management, we now have key insights into how our opportunities are progressing, and we can overlay the skills of the salespeople with the technology. This gives us clear indications as to how we can manage each opp and improve our sales to win rates and reduce sales cycle because we know what good looks like. Brand awareness is key to any business. With Gong, we can track keywords and phrases or monitor the success of a campaign by tracking if prospects and customers are talking to us about it. This allows us to quickly improve or pivot messaging.

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