Overall Satisfaction with Gong
Onboarding new sales reps and BDRs is an important process within our business, but we have always wanted to be able to do it in a more efficient manner and ultimately allow for self-learning and development. We have needed to reduce ramp uptime and get the team selling quicker while always having the chance to learn and track performance. The business also wanted to support team leaders and give them the chance to coach and develop new sales talent through real-life examples. We also wanted to track what the market was saying, was the messaging we had released to the market landing and making an impact and therefore increasing our brand presence, and if not, how could we change that message with real-world examples and ultimately drive better funnel and sales performance.
- Reduced ramp up time by a full quarter for new sales and BDRs
- Improved opportunity management
- Coaching of existing team members for continuous improvement
- Allowed us to adjust messaging and give us market clarity
- Dashboard functionality needs to be more flexible
- Transcripts can sometimes be poor
- More details on opportunities
- Reduce ramp up time down to 1-2 months for new hires
- Increase conversion metrics in the marketing funnel by 15%
- Alignment between sales and the buyers because we hear the pain points and can tailor the message to support the customer
Gong has really helped us to understand our sales and marketing funnel. We are now in a position where we can combine the skill sets of sales and the BDRs with actionable insight into customer interactions. We know now if an opportunity is going to close or what areas we need to focus on to improve funnel management. Being able to see the engagement levels between reps and the buyer across all levels of the buying council is key. The marketing team can also review the insight and support with an impactful message at the right time of the journey to help move a deal forward.
We are a user of both Salesloft and Salesforce, but during our review, it was clear that Gong was the market leader in terms of offering AI and actionable insights, being able to create trackers, have transcriptions. The fact that it integrated seamlessly with the above platforms was a key decision as it ensured we did not need to change our process.
Do you think Gong delivers good value for the price?
Yes
Are you happy with Gong's feature set?
Yes
Did Gong live up to sales and marketing promises?
Yes
Did implementation of Gong go as expected?
Yes
Would you buy Gong again?
Yes