Item: GoTo Webinar
Rating: 8
Author: Marc McLain

Use Cases and Deployment Scope

We are a webinar sales company and we also are an Education company. We use GoTo Webinar for all of our Sales Presentations and for most of our Live Classes for Paid User Education. We currently have a lot of accounts that we use daily - multiple times a day. We have also tested the On-Demand or "Go To Stage" Feature.

Pros and Cons

Webinars - 1 to Many presentations using screen share and audio
Recordings - Ability to use a registration link for a single webinar to also view the on demand recording
Scheduling - ability to schedule multiple webinars at one time
Integrations - APIs to help integrate existing technology and GTW to our platforms

Support - We have an account and the support options are limited and at times cumbersome
Accounts and 2-Factor Authorization - This is great for users as individuals, but when using group emails or sharing accounts with group emails - it has become increasingly difficult to maintain
Communication - Changes in the platform are done, but not communicated to the accounts, account admins, etc. We notice the changes and have to adjust on the fly
Account Executive - We have had multiple and had to go digging for contact after a current AE leaves the organization
Video-Sharing - is not the smoothest or prettiest experience. There have been improvements, but could be even better.

Return on Investment

We make more than enough to cover the GoTo Webinar Expenses
There are limitations to the platform and running simultaneous sessions gets cumbersome
Our users are 100% locked into how GoTo Webinar Operates and are the most comfortable with that experience

Usability

It's very easy to use. Easy to navigate and understand. It can be heavily customized based on your needs and the needs of the organization. We have team members with various skills and are tech-savvy and they all can use GoTo with little training or assistance.

Alternatives Considered

Zoom, Google Hangouts (Classic), Drift, Webex Webinars and Adobe Connect

Zoom is great for Meetings (as is Google Hangouts) - The other platforms were either too costly or we couldn't get the data we needed. GoTo can do everything above in a similar fashion. Other webinar platforms we've reviewed/used not listed above: Omnovia, Big Market

Key Insights

Do you think GoTo Webinar delivers good value for the price?

Yes

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

Yes

Did implementation of GoTo Webinar go as expected?

Yes

Would you buy GoTo Webinar again?

Yes

Likelihood to Recommend

It's still the best 1-to-many platform with the best API integrations. From all of the platforms my team and I have used - GoTo Webinar is still the leader when it comes to webinar presentations, data, and processing. Where it lacks customer support and service. If you're okay with not having someone to talk to and guide you for all updates and issues and a self-help portal as prime support - then you'll be fine with GoTo Webinar.

Does a lot of Things Well, but Must Improve Support to Stay Ahead!

Overall Satisfaction with GoTo Webinar