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Review: "Hootsuite Enterprise for Social Media Agency"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
Tony Pinto profile photo
July 23, 2013

Review: "Hootsuite Enterprise for Social Media Agency"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Hootsuite Enterprise

Overall Satisfaction

  • Automating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.
  • The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size.
  • There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one.
  • Not much else. It's solid.
  • Automation of monitoring and posting results in a lot of time and labor savings.
  • We're able to leverage employees at a lower base via the team infrastructure and security levels.
We've been very happy with the team. Short of getting out of the business, we have no plans of changing our social media management software.
We are very happy with our decision to use Hootsuite. After evaluating a lot of other options, they stood head and shoulders above the rest. There's a reason Hootsuite is the most popular platform.

Product Usage

2 - General Manager; Account Director
  • Automation of social media account monitoring and content posting for 200+ small business clients.

Evaluation and Selection

Sprout Social, Shoutlet, Sendible, others. We liked Hootsuite's flat-fee approach, and the fact that it was the most popular and most widely used platform at the time (and probably still is).

Implementation

Don't expect it to be set up in an hour. Take your time to understand how it works and all that it can do, and set up your tabs most efficiently.

Training

  • Online training
  • Self-taught
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.

Support

Everyone we ever dealt with on staff was totally fantastic!
Yes - With 200+ clients, we couldn't afford NOT to have a lifeline. Frankly, it was cheap insurance.

Usability

There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.

Reliability

I'd say it's 99.9%. We wouldn't expect less. We can't really expect any more.
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).

Integration

  • Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client.
  • Pinterest

Vendor Relationship

Loved our sales person, Katie. She was flexible but answered all of our questions and ultimately got the job done.
We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!