Hootsuite Enterprise for Social Media Agency
Overall Satisfaction
Pros
- Automating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.
Cons
- The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size.
- There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one.
- Not much else. It's solid.
- Automation of monitoring and posting results in a lot of time and labor savings.
- We're able to leverage employees at a lower base via the team infrastructure and security levels.
Product Usage
2 - General Manager; Account Director
- Automation of social media account monitoring and content posting for 200+ small business clients.
Evaluation and Selection
Hootsuite Pro
Sprout Social, Shoutlet, Sendible, others. We liked Hootsuite's flat-fee approach, and the fact that it was the most popular and most widely used platform at the time (and probably still is).
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.
Support
Yes - With 200+ clients, we couldn't afford NOT to have a lifeline. Frankly, it was cheap insurance.
Usability
Reliability
Integration
- Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client.
- Pinterest
Vendor Relationship
We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!
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