Hootsuite knows about customer satisfaction!
February 16, 2024

Hootsuite knows about customer satisfaction!

Joanne Vallely Hignett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.
  • Engagement analytics
  • AI inspiration
  • Suggested analytic metrics
  • LinkedIn tagging capabilities
  • Publishing issues
  • Time saving with approvals
  • Analytics share insights on engagement, impressions, and followers
There is some room for improvement, once in a while there is a small bug (for example the AI inspo is great but sometimes it takes over 10 mins to load and is not up to par)
Ensuring all of our posts cross channel are about the same topics through the scheduler is awesome!
I think the two are extremely comparable, however, the social listening on sprout is more advanced and they can use your account data from up to two years back. Hootsuite is B Corporation though, which is preferred for our vendors.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Great for beginner to intermediate social media managers, an example when Hootsuite is perfect is when you are still learning campaign management targets, the analytics are really great.

Hootsuite Feature Ratings

Boolean keyword searches
2
Filtering out noise/spam
3
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Audience targeting
8
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
7
Content marketing
9
Paid media management
7
Campaigns and promotions
10
Twitter
6
Facebook
8
LinkedIn
6
Instagram
6
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10