The Only Inbound Marketing Tool I Need
July 24, 2014
The Only Inbound Marketing Tool I Need
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
My entire organization utilizes HubSpot for our clients. Through HubSpot, we are able to save our clients time by automating their inbound efforts. It allows us to develop a successful SEO and inbound strategy through its numerous tools. HubSpot makes it possible to analyze our efforts and tactics in real time, making it possible to adjust accordingly. Being able to see what is working best better gives me and my organization the ability to better serve our clients.
- Analytics - real time tracking of results, CTA clicks, Email opens, etc. gives immediate insight into effective tactics and allows for immediate changes and adjustments when something is not proving effective.
- Training - videos and certifications are excellent at training users on HubSpot and all of the tools it provides. It is helpful when needing to train clients and explain to them the tools we are using to better serve their company.
- Ease - HubSpot is very user friendly. It is easy to learn the basics and advanced use can be learned through trainings or user experience. It is so user friendly that advanced tools can usually be figured out as you familiarize yourself with it.
- Blogging - Formatting can be a challenge in the blog feature. Indenting especially, does not always work as intended.
- Blog Topic Creator - More topic suggestions would be helpful. Currently finding that minor variations on the same 5-8 topics are suggested.
- Keyword Tool - Better keyword assistance. Would like to place a set of keywords and automatically have suggested variations of those keywords.
- Increased Traffic - Utilizing HubSpot for my clients has helped to increase traffic to their sites. Email and Blog automation along with social media linking has helped to increase visibility.
- Measurable Results - HubSpot's analytics provides insight into tactics that work. It gives clients confidence in their tactics and strategic approach.
- Better Customer Service - HubSpot's analytics and tracking makes it possible for me to provide my clients information and insight at any time. It allows me to present results and recommendations to clients weekly and monthly.
In my opinion, HubSpot has no competition that successfully integrates all aspects of inbound marketing as effectively. There are plenty of tools that successfully perform close to if not as well as HubSpot, but none do it all. Google Analytics, HootSuite, etc., are good at specific aspects of inbound marketing. But HubSpot is great at all aspects of inbound marketing. With HubSpot, every tool you need is in one place and seamlessly integrated.