Best tool I've ever used. Not sure anything will ever beat HubSpot!
August 15, 2019

Best tool I've ever used. Not sure anything will ever beat HubSpot!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is used by our marketing, sales, and customer success departments. We use HubSpot for email automation, live chat, landing pages, our website, occasionally social media, sales pipeline, and so much more. I really love using this tool. It provides our sales and marketing team with so much valuable information and allows us all to have visibility on what is in the sales pipeline, and what our customers and leads are doing. Having our website in HubSpot makes editing it so easy, especially for people who have zero technical experience.
  • It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
  • We have an overview of our leads activities, which means we can improve our content offerings.
  • The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
  • This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated.
  • It takes time to learn best practices, as there is so much to this tool.
  • Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.
  • Sales, marketing and customer success are all on the same page and have clear objectives. We can all use HubSpot to ensure we are on track and aligned.
  • The website being hosted in HubSpot means it's easy for anyone to update. We don't need to disturb our already busy dev team.
  • All marketing materials, especially emails, are aligned with each other, meaning we can control when our users are getting sent material. We no longer overshare or send multiple emails in one day.
Personally, I've only ever used HubSpot. However, Salesforce (along with other tools) was being used when I first started in my current role. Having multiple tools to send emails, look after sales demos, host the website, and other things, meant that our time was consumed by learning all these tools, and sometimes having to manually update them because they didn't integrate properly. HubSpot is like the all in one tool that we needed. We are now confident that all of our processes can work in tune and not harm our brand.
This tool is a much-needed part of our company. Marketing, sales, and customer success use HubSpot every day. We all have a clear overview of how we're doing from a sales side, as we can see demos booked, deals won, etc. It also helps with marketing automation, which ensures our product trialists are well taken care of during the onboarding process, and allow us to track their activity so that we know where we can improve.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
9
Dashboards
10
Standard reports
9
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10