Item: HubSpot Marketing Hub
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We currently use HubSpot in both the sales and marketing departments, for lead acquisition (awareness-acquisition). We use the website, the CRM and the market automation tools. We recently started using the emails more and restarted using the blog for inbound lead generation, and I've been struggling with metrics as a whole.

Pros and Cons

Complete solution
Easy to use
Great customer support

Price
Bot filtering and analytics in general
Email marketing features

Return on Investment

Better lead tracking
Easier blog measurement

Alternatives Considered

Pipedrive and Mailchimp

It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do today.

Number of Contacts (List Size)

10,000 to 25,000

Using HubSpot Marketing Hub for B2C or B2B marketing

B2B

Other Software Used

NeverBounce, Intercom, Atlassian Confluence

Likelihood to Recommend

HubSpot is great for companies that rely a lot on inbound marketing to generate leads, for companies that need a good integration between market and sales, and for web designers who know how to code with HubSpot. It's also a good tool for someone who wants to do basic management, but you'll still need a lot of other tools for complete tracking and better results.

A tool that covers everything but lacks quality in some critical fields

Software Version

Overall Satisfaction with HubSpot