Item: HubSpot CRM
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot as a way to track our leads and also to understand our marketing. By using the CRM we are able to do many things like email leads, call them directly from the browser, and even send video [messages]. It is very helpful to see which leads we are reaching, but my favorite part is being able to see my tasks for the week and how it measures up to the previous week.

Pros and Cons

Email
Customizable fields
Educating its users

Nothing

Return on Investment

Unsure

Usability

I have never used another CRM software before. However, after talking with my colleagues, they have all said that this is by far the easiest system they have ever used!

Team Alignment Benefits

It has made it easier for the sales team and the marketing team to be on the same page with our leads. We are able to decide which marketing blasts to send to which leads with a sample report. That allows us to be more directed and target specific leads with certain marketing emails.

Alternatives Considered

I have never used other software.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

ResponseTap

Likelihood to Recommend

This is great for being able to track the life of a lead. From the moment they make contact, we are able to see what emails they open, what links they click, and even which websites they have visited. I find this particularly helpful while I am making my pitch.

A good choice

Overall Satisfaction with HubSpot CRM