Item: HubSpot CRM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We decided to move off the Salesforce platform late last year, transitioning to HubSpot for it's strong out of the box capabilities. We have more functionality available to us now, and when comparing similar features in both products, I can confidently say they are better executed in HubSpot, we are very happy with our decision.

Pros and Cons

Task management is very well thought out
Marketing tools are very strong and provide a great deal of helpful analytics
Automation of emails and other administrative type processes is excellent

De-duplication process could be improved/better automated
Meetings set up by with my HubSpot meetings link don't include video call links when they should
HubSpot meeting links aren't as well integrated or easy to use with Typeform (v. Calendly)

Return on Investment

Improved sales tracking
Increased sales rep adoption
Overall improved ability to interpret important data points

Usability

HubSpot CRM is hands down more straightforward to use and easier to get things done with efficiency in mind. In addition, it's easier to master and there's a shorter learning curve when compared with other products I have used in the past like Zoho, Salesforce, and other lesser known CRM options.

Team Alignment Benefits

It has allowed information to be more accessible to both sales and marketing departments and improved our ability to communicate important metrics in ways we were unable to in the past.

Alternatives Considered

Salesforce Essentials and Zoho CRM

HubSpot blows the other products I have used in the past out of the water.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

Overall, HubSpot CRM has improved processes and efficiencies with very little configuration. That being said, I like that I have been able to improve the quality of contact data in ways we were previously unable to (with Salesforce). As it pertains to sales, it has been much easier to use and maintain as well as significantly less cumbersome.

A CRM you will enjoy using and mastering!

Overall Satisfaction with HubSpot CRM