Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to approach potential clients and close deals. We also do reporting and provide service through tickets. We basically try to keep all our data recorded on HubSpot. Our marketing and sales strategies are also contained on the platform; we try to keep all departments working on HubSpot in order to facilitate alignment and keep track of data.

Pros and Cons

Sequence enrollment.
Custom Report Building.
Academy

Multi-point reports, dates-wise.
Report customization.
Report visualization.

Return on Investment

Employee productivity raised.
Closing more deals.
Inter-department alignment.

Usability

My only other CRM experience has been with Salesforce, though honestly, it was not deep at all and very short-lived. That being said, HubSpot excels mostly for two things. Firstly, it is very user-friendly; in my opinion, our different departments have little trouble working on the platform, and the learning curve is fast. Secondly, it’s an all-in-one solution; you can do anything and everything, so that’s a big plus.

Team Alignment Benefits

HubSpot has been key for alignment. The fact that all info is in one place helps both teams stay on track, have more fruitful discussions, and keep revising goals. HubSpot has become the place to check what leads are most important and gives a thorough sense of current affairs, which allows marketing and sales to work together in a way otherwise impossible.

Alternatives Considered

Salesforce CMS

My experience with Salesforce was very short. It is very powerful in pushing your sales, but I feel that it lacks a lot of features other CRMs have. At our company, we chose HubSpot because of the many features it has; we felt like it really would give every department powerful tools to approach all businesses.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

ZoomInfo SalesOS, Apollo, Microsoft Excel

Likelihood to Recommend

Small companies who are just starting. Honestly, it will save them so many headaches in the future, and they will be glad to have kept everything organized in one place and have kept track of all data as well. HubSpot also works great for big companies with several departments, but getting started can be overwhelming in some cases.

HubSpot CRM: great reports, best alignment.

Overall Satisfaction with HubSpot CRM