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HubSpot is the glue holding together everything we do (in Marketing and Sales) at GFS
Updated April 02, 2024

HubSpot is the glue holding together everything we do (in Marketing and Sales) at GFS

Nina Stevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use HubSpot as a complete CRM, and also as our Marketing platform for campaigns, emails, forms for our website, tracking links, social etc. I use HubSpot on a daily basis for these reasons, and to manage deals created by us for our Sales team. I track the process to ensure deals are being worked on, and do weekly/monthly reporting using the data in HubSpot.
  • Consolidates Sales and Marketing in one place, with everything updating in real time
  • Reporting is exceptional
  • The platform is continuously being improved and has changed a lot in 5 years!
  • I would like to see more put into the Campaign tool. I find it difficult to find value from it for reporting purposes, particularly with tracking URLs. Forms were recently made trackable at campaign level which really helped
  • Needs to be made clear when bulk updating deals to closed lost that it will NOT change the close date as it would if you did an individual deal. Bulk update is very useful, but not if if doesn't mimic what happens when you edit something individually
  • It has given us the capabilities to track pipeline daily and consolidate customer revenue for a true view of where the business is
I was not part of the selection process at the time, and originally it was purchased for Sales use only!! But now it's predominantly used and managed by Marketing - as soon as we saw it's value we claimed it

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Gosh, HubSpot is my sidekick. I use it every day for everything in my role.
It is suited to any organisation looking to combine Marketing and Sales effectively. It's tracking capabilities are exceptional, and we can make sure a clear history is available on any Company/Contact/Deal record (providing people use it correctly) for anyone in the company to refer to.
I don't know who it wouldn't be suited for

HubSpot CRM Feature Ratings

8.8
Customer data management / contact management
9
Workflow management
9
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
8
Customer Service & Support ()
Not Rated
9.0
Lead management
9
Email marketing
9
9.0
Task management
9
Billing and invoicing management
9
Reporting
9
8.7
Forecasting
9
Pipeline visualization
8
Customizable reports
9
9.0
Custom fields
9
Custom objects
9
API for custom integration
9
8.5
Role-based user permissions
8
Single sign-on capability
9
8.0
Social data
8
Social engagement
8
8.0
Marketing automation
8
7.0
Mobile access
7

Using HubSpot CRM

40 - We are a parcel management, technology and logistics company. Our customers are predominantly online retailers, but we also work with 3PLs and offer B2B solutions.
2 - Indepth knowledge of how the platform works - requires daily usuage!
  • Marketing Automation
  • Tracking of leads from contact to deal
  • Reporting
  • We can view contact journeys if they opt in to cookie tracking
  • Unsure - depends what new features come out!

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