HubSpot CRM is a marketers ideal CRM platform for turning leads into customers
June 27, 2023

HubSpot CRM is a marketers ideal CRM platform for turning leads into customers

Joshua Rodriguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

HubSpot CRM allows us to focus on lead management and outreach based on contact behaviors and triggers. We utilize the workflow systems to create follow up emails for nurturing and track contact's lead scores to determine when a salesperson should reach out to them for a demo. HubSpot CRM has allowed us to get more insights into what pages users visit on our website, track their email activity and do segmented outreach as well as follow up after form submissions.
  • Email workflows allow us to target users based on behaviors across our website and with our marketing emails
  • List segmentation helps us get a better idea of where leads are coming in from and how we can nurture them based on their activity
  • Lead scoring helps us keep track of the most engaged contacts so we can know when they are reaching to connect with a salesperson
  • The chat functionality is still basic, it would be great to be able to have more features like other chat bots do
  • HubSpot CRM has helped us convert users into demo submissions with their smart form capability to limit fields we already have for contacts in our system.
  • HubSpot CRM has allowed us to make smarter decisions surrounding analytics with their reporting tools.
HubSpot CRM is super easy to navigate and use. The interface is clean and simple for novice and advanced users alike. There is a bit of a learning curve in understanding all of the capable tools but once you get to know them it becomes relatively simple to set up your tasks and manage them.
Before HubSpot CRM I used Goldmine, which felt very early 2000's in its structure. HubSpot CRM is a very modern tool that allows for setting up simple tasks in the most aesthetically pleasing and easy to understand way.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

HubSpot CRM is the best CRM system I've used. Not only do they have a huge support website to help you understand how to do things across the tool, the integrations with other tools like Salesforce, Wistia, Mailchimp and more allow us to keep all of our teams on the same page with lead activity.

HubSpot CRM Feature Ratings

Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
10
Interaction tracking
10
Case management
10
Call center management
10
Help desk management
10
Lead management
10
Email marketing
10
Task management
10
Billing and invoicing management
10
Reporting
9
Forecasting
10
Pipeline visualization
10
Customizable reports
10
Custom fields
9
Custom objects
9
API for custom integration
9
Role-based user permissions
10
Single sign-on capability
10
Social data
8
Social engagement
8
Marketing automation
10
Compensation management
10
Mobile access
7