Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

The HubSpot CRM allows the business to integrate sales and marketing teams. It allows us to track our inbound marketing campaigns and the prospects that come from those efforts. Sales have a full view of what the prospect is opening and what links are drawing their attention. We have also been able to integrate our customer success team software, so everything is in one place.

Pros and Cons

Tracks prospect's journey.
Great customer interface.
Excellent customer service.

Ways to track direct outbound sales.
Sometimes, the dialer goes offline randomly.
Switching back and forth between views can feel clunky.

Return on Investment

Shorter deal cycles.
Collaboration between teams.
More inbound leads.

Usability

I think that the Hubspot CRM has a very intuitive and user-friendly interface compared to some of the others I have used. The ease with which you can track the prospect's whole sales journey is very nice. It also has the capability for other software to easily integrate as well.

Alternatives Considered

Salesforce Lightning Platform

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

The HubSpot CRM is well suited for everyone to have one source of truth. It is easy to track what emails and what links the prospects have been opening. It is exceptional for inbound leads to get to the right person at the right time. It can be difficult to track outbound efforts, though, as it seems you have to manually log some things.

Sales and Marketing can work together!

Overall Satisfaction with HubSpot CRM